Activision Blizzard is a global game holding company founded by the merger of Blizzard Entertainment, a game subsidiary of Vivendi Games, founded in 1991 with Activision, a console game developer founded in 1979.
Headquartered in Santa Monica, California, USA. The merger between the two game companies, which amounted to $9.8 billion at the time, together with Microsoft (MS) and Electronic Art (EA), made it the world’s top three game developers, and the sales volume also grew significantly.
After the merger, Activision Blizzard marks each subsidiary that launched the game as a production company, not the name of the holding company, in order to secure continuous brand loyalty from existing players while maintaining the independence and individuality of each game brand. Under this new company name, starting with StarCraft 2 in 2010, Call of Duty and World of Warcraft: Cataclysm™ were released in succession.
In 2013, in order to adjust the business direction of Vivendi, it was decided to publicly sell the stock of Activision Blizzard.Accordingly, Activision Blizzard purchased the stock as treasury stock, separated from Vivendi, and the actual company independence proceeded.
In August 2015, it was incorporated into the S&P 500, and in November it acquired King Digital Entertainment, famous for its popular mobile game Candy Crush Saga, for $5.9 billion.
Its business area has been extended to the mobile area. It actively targets the global market with specialized brands and subsidiaries that are the mains in each of the five business areas.
First, in the case of Activision, console games such as Call of Duty, Skylanders, and Destiny are played, and secondly, Blizzard Entertainment is mainly World of Warcraft, Starcraft, Diablo, Hearthstone, and Heroes of the Storm. Online-based PC games such as Heroes of the Storm, and mobile games such as Candy Crush, Farm Heroes, Pet Rescue, and Bubble Witch for the last recently acquired King Digital Entertainment.
The company mainly develops, distributes, and sells game series. In addition, in areas other than game development and sales, such as the media network division, mainly activities related to the promotion and operation of the international economy, tournaments for Activision Blizzard games, and film or TV content using the characters and stories of the game.
It is divided into Activision Blizzard Studio, which is in charge of production, and operates the entire group. A total of more than 9,000 employees operate game services for more than 500 million monthly active users in 196 countries around the world, and as of 2015, the sales amounted to $4.6 billion. In particular, the cumulative sales volume of Call of Duty, which has become Activision’s flagship game since its launch in 2003, exceeded 250 million copies, and recorded sales of 15 billion dollars as a single game. In addition, Blizzard Entertainment’s Hearthstone recorded a total of more than 40 million users as of the second half of 2015.