Adobe Systems Corp.

Adobe founders Chuck Geschke and John Warnock thought publishing and graphic arts would continue to change the way information is created and used. The two met at Xerox’s Palo Alto Research Center (Xerox PARC) and collaborated on graphics systems and printing. In 1982, Geske and Warnock founded Adobe Systems Incorporated to develop a system capable of beautifully and accurately printing text and images on computer screens.

The company’s name, Adobe, is derived from the name of the Adobe Creek River that ran near the company. They introduced Adobe PostScript technology, which prints text and images on paper, unlike conventional methods.

With this technology, it is possible to print on paper as it is without damaging the format, graphics, and fonts of computer files on the screen. Printer manufacturers around the world have been able to purchase Adobe PostScript licenses to achieve unprecedented cost savings and productivity gains. Adobe PostScript remains a key printer technology to this day. Adobe has built on the success of PostScript technology to develop desktop software applications such as Adobe Illustrator and Adobe Photoshop. This development improves the quality of images that can be produced for printing and significantly reduces complexity.

These advantages extend to content created for video, film, web and other computing devices. The subsequent release of Adobe InDesign software has revolutionized the page layout market, enabling the publishing of popular magazines, newspapers, and corporate brands in a modern and integrated manner.

Adobe has launched Adobe Acrobat software and Adobe PDF-Portable Document Format, which combines basic knowledge of PostScript printing technology with expertise in desktop software. Acrobat and PDF enable anyone to deliver digital documents exactly the way they want, through computer platforms and applications. This has brought about major changes in collaboration and information sharing. Acrobat was a huge success in no time.

Today, Adobe’s PDF has become the standard for government agencies and businesses that share documents over the Web, corporate intranets, and email. In 2009, Adobe acquired Business Catalyst, a business website creator and operator, and Omniture, an online marketing and web analytics company. In January 2011, Adobe acquired Demdex to enhance its online marketing capabilities.

In 2010, Adobe and Apple talked about the adequacy of the flash function on the iPhone. Apple’s Steve Jobs argued that Adobe’s Flash was unstable and did not provide reliable features, and Adobe executives argued that Apple was trying to monopolize control over the iSO platform.

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