American digital advertiser: MaxPoint Interactive (MXPT)-delisting (2006)

MaxPoint Interactive, Inc (NYSE:MXPT) was founded in 2006 in Morrisville, North Carolina, USA. It was founded by some former executives of PayPal , eBay , Luminex and Tesla Motors , and currently has 323 full-time employees. The company’s main business is interactive digital advertising, currently mainly serving the United States. The company’s intelligent software system can identify the source of customers based on the visitor’s IP address and target local business advertisements, thereby bringing customers offline sales. Advertisers are mainly retail stores, auto repairs, restaurants, medical service organizations and entertainment venues throughout the United States.

Update : On October 10, 2017, Valassis ( Harland Clarke Holdings, a subsidiary of MacAndrews & Forbes acquired in February 2014 for US$1.8 billion) acquired MaxPoint Interactive for $13.86/share for a total price of US$95 million and privatized it. The stocks are delisted.


MaxPoint (MXPT):

MaxPoint Interactive’s Digital Zip® technology (“Aim to the residential area level”) adopts the latest machine simulation technology, which can identify consumers who are most likely to purchase goods locally based on the analysis of consumers’ Internet access, search records and browsing habits Stores and consumer places, and target local related business advertisements to achieve accurate delivery, which is currently unattainable by Google Adwords.

In this segmented industry, MaxPoint’s technology has been recognized by 13 of the 15 largest advertisers in the United States, and has been trusted by all top media organizations in the United States. MaxPoint is currently available for large-scale localization. The only advertiser for accurate client advertising.

In terms of corporate culture, MaxPoint implements the principle of no maximum income-after exceeding the more challenging goals set by the company, you will get almost crazy bonuses. Working in this exponentially growing industry is very interesting and challenging.

On October 10, 2017, Valassis ( acquired by Harland Clarke Holdings, a subsidiary of MacAndrews & Forbes in February 2014 for US$1.8 billion) acquired MaxPoint Interactive for $13.86/share for a total price of US$95 million and privatized it. The latter shares Delisting.

MaxPoint Interactive (MXPT) History Encyclopedia:

  1. In 2010, MaxPoin raised $3 million in the first round of financing
  2. In March 2011, the second round of financing led by Madrona Venture Group raised 8 million US dollars
  3. The company was listed on the New York Stock Exchange on March 6, 2015 with the stock code MXPT

MaxPoint Interactive (MXPT) investment:

As MXPT said, this is an exponential growth industry. As a leader in the industry, it is currently the only company in the industry that can achieve large-scale and accurate delivery through digital compression technology. The current market value of the company is really not high. Estimated to be fired up to 20 billion, ha ha. However, the US stock market is more rational, and it is recommended to pay attention.

Privatization and delisting!

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