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American Healthy Fast Food Mexican Restaurant: Chipotle Mexican Grill (CMG) (1993)

Chipotle Mexican Grill, Inc. (NYSE:CMG) was founded in 1993 and is headquartered in Denver, Colorado, USA, with 85,000 full-time employees. It is a company that provides burritos and tacos Volume-based and popular chain restaurants in the United States.

Chipotle Logo

Chipotle Mexican Grill (CMG):

Chipotle means “small dried chili” in Mexican. The picture above is the company’s trademark, and the middle one is a dried chili (which is very spicy in Mexicans) originally meant by Chipotle.

In 1998, Chipotle developed rapidly after being acquired by the fast food chain giant McDonald’s . In 1999, owner Steve Ells made a bold decision to use pasture farming instead of factory farming for all meat products . By 2000, the pork used in the restaurant had been 100% original ecological pork , and most of the vegetables in the ingredients were grown locally. It was successfully listed in 2006 and the stock was well received by investors. After that, McDonald’s began to divest Chipotle’s shares until it was completely separated.

Chipotle mainly eats Mexican-style food. The ingredients are mostly fresh beef, chicken, pork, various vegetables, various beans, rice, etc., so it is far healthier than those fried chicken burgers , so the development trend is very Fast, loved by vegetarians and customers who advocate healthy eating.

In addition to healthy and fresh ingredients, Chipdo’s Mexican restaurant continues to expand its categories, and consumers can customize their own special lunches according to their own tastes. As the business gets better and better, it becomes more and more possible to satisfy the eating habits of different people. With the concept of fresh ingredients and continuously expanding categories, Chipotle has firmly captured the hearts of consumers.

But if you think Chipotle only makes healthy food, then you are wrong. Corresponding to healthy menus, they also have as many unhealthy recipes. After all, Chipotle is still a fast food chain. Their junk food and healthy food are basically the same. This gives consumers a pleasant sense of guilt. So, when you go to Chipdo Mexican Restaurant, you can choose to customize your own set menu based on your mood.

Chipotle has created a new service model for catering chain enterprises, which is fast-food leisure. This means better dining environment and ingredients, and relatively higher prices. However, customers can only enjoy limited services. At the peak of every noon meal, those who have lined up in Chipotle can experience similar painful experiences.

As of December 31, 2017, the Mexican BBQ Company operated 2,363 Chipotle restaurants across the United States, as well as 37 international Chipotle restaurants; and 8 non-Chipotle brand restaurants.

As of December 31, 2019, the Mexican BBQ Company operates 2,580 Chipotle restaurants; 39 international Chipotle restaurants; and 3 non-Chipotle brand restaurants in the United States.

Mexican barbecue company (Chipotle Mexican restaurant) Chipotle (CMG) investment:

In 2006, Chipotle, an Mexican barbecue company, was listed on the New York Stock Exchange, and its stock price has soared. As of the end of May 2020, its stock price exceeded $1,000, surpassing McDonald’s and KFC . It is the highest-priced fast food restaurant in the United States.

In the Mexican-style catering market, Chipdo Mexican Restaurant occupies an absolute dominance, and among the companies that can be foreseen at present, no one can shake it.

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