America’s largest online discount jeweler: Blue Nile (NILE) (1999)

Blue Nile Inc. (NASDAQ: NILE) was founded in 1999. Its predecessor was Internet Diamonds, Inc., and then changed to its current name in November 1999. It is headquartered in Seattle, Washington and has 335 full-time employees. It is the largest in the United States Internet discount jewelers (larger than the total scale of the next three largest online jewelers).

blue nile inc logo

Blue Nile (NILE):

At the end of 1998, Mark Vadon, an MBA from Stanford University who was engaged in business consulting, planned to buy an engagement ring for his fiancee. Wearing a T-shirt and shorts, he walked into a luxury jewellery store in San Francisco, only to be ignored and despised by the clerk. This made Varden very angry. When he returned home, he searched the Internet for a lot of information about diamonds, and finally bought a ring that he had fancyed before in an online store, the price was only half of the jewelry store. Wadden decided to create a new shopping model: an ultimate luxury shopping experience that combines traditional shopping elements and at the same time incorporates simplicity, high quality, professionalism and high value. This is Blue Nile.

In 2001, Blue Nile’s net revenue exceeded 48 million U.S. dollars. In 2003, the total revenue exceeded 120 million U.S. dollars, and it landed on Nasdaq in 2004. Blue Nile now has a market value of 370 million US dollars and is the world’s largest online jewelry seller.

products and services

Blue Nile provides diamond and jewelry consulting services on the phone 24 hours a day, 7 days a week. Blue Nile’s non-commissioned diamond jewelry consultants provide customers with professional first-class diamond jewelry consulting services. They are professional and stress-free distinguished services and rich diamond jewelry Knowledge is also one of the main reasons why Blue Nile is highly praised by customers. Blue Nile is now also providing Chinese diamond jewelry consulting services. Customers in China can directly call the toll-free hotline 400-120-0764 to talk to Chinese diamond jewelry consultants in the United States call.

Blue Nile can now ship diamond rings or loose diamonds to China!

BlueNile can now ship to more than 40 countries and regions. Most countries and regions enjoy free shipping services. Blue Nile can now also ship to Hong Kong, Macau and Taiwan for free. BlueNile can send customer orders to Hong Kong FedEx’s free hosting center, Then the customer can go to Hong Kong, Macau or Taiwan to pick up the order in person or by trustee.

Blue Nile provides customers with a more convenient way to purchase jewelry. The simple design and operating system provide customers with tens of thousands of independently certified diamonds and classic collections of jewelry, giving customers tens of thousands of extraordinary choices. In terms of price, it is a 60-70% discount on the price of the same product from traditional jewelry retailers. Providing customers with product identification knowledge and enabling consumers to make wise choices is the main principle of Blue Nile.

Advantages of Blue Nile

Only for high-quality products, professional jewelry knowledge, excellent experience and satisfied customers.


Blue Nile promises: Every shopping experience will exceed your expectations. We will only provide you with:

–Loose diamonds FL to SI clarity level, D to J color level, ideal to general cut level, independent grading report by GIA and AGSL.

–Diamond jewelry is nearly colorless (I grade color), and the naked eye cannot identify (SI grade clarity) diamonds.

–Platinum jewelry uses only the most wear-resistant platinum material.

–Pearls must have a medium level or above luster, roughly round, and smooth surface without obvious blemishes

–Silver ornaments are only made of the highest quality sterling silver stamped with 925.

–18k & 14k gold jewellery ensures a shiny gold, but it is more durable than 24k pure gold


At Blue Nile, luxury does not mean spending too much, it means getting more. Our prices are much cheaper than traditional jewelers, but we can provide you with more high-quality precious jewels, top craftsmanship and large carat diamonds that you cannot get from ordinary jewelers.


Our promise: no pressure, no persecution, no pretentiousness. You can ask us any questions and we will do our best to satisfy you. Our non-commissioned diamond & jewelry consultants will be at your service 24 hours a day. Our professional knowledge of jewelry will make you a diamond expert. Blue Nile’s “create your own ring” function allows you to create the ring of your dreams.

Free express

Every Blue Nile order will be carefully packaged and delivered to you via FedEx (free express). All Blue Nile diamonds are professionally evaluated and have independent grading reports. If you are not satisfied with our products for any reason, you can return them within 30 days.

Lifetime Commitment

You can sit back and relax with our products. All Blue Nile diamonds, engagement rings and other jewelry are selected with high-quality materials. Blue Nile’s lifetime guarantee promises to bear all defects in production, manufacturing and workmanship.

Notify of
Inline Feedbacks
View all Intels

Business security and fire control leader: Tyco International (TYC)-delisting (1960)

Clinical stage biopharmaceutical company: Trevena, Inc. (TRVN)