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Canadian Beverage Company: DAVIDsTEA Inc. (DTEA) (1998)

David Tea Company DAVIDsTEA Inc. (NASDAQ: DTEA) was founded in 1998 in Montreal, Canada by Herschel and David Segal, with 481 full-time employees, and is a fast-growing branded beverage company.

davidstea

DAVIDsTEA (DTEA):

DAVIDsTEA is a newly established beverage company that sells its tea products through its 161 stores (as of May 2, 2015, of which 136 are in Canada and 25 are in the United States) and online store davidstea.com, such as: proprietary Big-leaf tea, pre-packaged tea, tea bags, tea-related gifts and accessories, etc. The company aims to build a brand to expand the definition of tea, provide free, open and innovative products, to explore the tea ceremony and healthy lifestyle together, to understand the tea culture, and to let the knowledge and culture of tea penetrate into our lives. Bit by bit.

David Tea Company creates a warm atmosphere that contrasts sharply with traditional tea merchants through modern, simple and aesthetic design, coupled with its unique patterns. The biggest feature of the company is its “tea wall”. Through the “tea guide” in the store, both newcomers and old tea customers can learn about more than 150 kinds of tea. At the same time, the company’s website also provides rich content, tea culture and tea knowledge for tea drinkers.

In August 2018, DavidsTea announced plans to sell its best-selling blended tea bags in Loblaw regions across Canada.

DAVIDsTEA (DTEA) investment:

DAVIDsTEA was listed on Nasdaq on 6/5/2015 IPO, with an issue price of US$19, issuing 5.1 million shares, financing US$96.9 million, stock code: DTEA.

As of March 21, 2019, the company’s share price has fallen by more than 90% compared to the issue price.

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