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China stocks: Baozun e-commerce company Baozun Inc. (BZUN) (2007)

Shanghai Baozun E-commerce Co., Ltd. (Baozun E-commerce) Baozun Inc. (NASDAQ: BZUN) was established in 2007 and is headquartered in Zhabei District, Shanghai, China. It has 3,994 full-time employees . It is a company like Shopify , a US company listed on the same day . An e-commerce software provider that provides a full set of e-commerce services from front-end to back-end, including website building, updating and hosting, IT facility building, customer service, warehousing logistics services, and digital marketing.

baozun logo

Baozun e-commerce company Baozun Inc. (BZUN):

In May 2010, Shanghai Baozun officially changed its name to Shanghai Baozun E-commerce Co., Ltd., referred to as Baozun E-commerce. According to Baozun’s official website, it is a leading digital service and e-commerce service provider in China, helping brands and retailers to succeed in the Chinese e-commerce market. Baozun provides a full range of e-commerce services from front-end to back-end, including website building, updating and hosting, IT facility building, customer service, warehousing logistics services, and digital marketing.

Thanks to Baozun’s deep understanding of China’s local e-commerce market and mature supply chain management technology, it uses innovative and ingenious methods to connect the brand and domestic consumers. Baozun is committed to protecting and enhancing the brand’s image on the Internet, while helping to achieve communication and interaction with Chinese consumers to stimulate sales and expand profits.

Received a strategic investment from Alibaba on January 24, 2010. Shanghai Baozun received a strategic investment from Alibaba, a leading enterprise in China’s e-commerce industry. The in-depth cooperation with Alibaba Group, especially Taobao, will enable Baozun to be able Provide more and better service content for brands and consumers.

In June 2011, Baozun successfully completed the second round of tens of millions of dollars in financing. This financing was led by the international VC Kaixin Capital.

Baozun’s e-commerce customers include : Coach , CK , ZARA, Haagen-Dazs, Yangshengtang, American Standard, Dulux, Geely Global Hawk, NIKE , GUESS , Jiuxi, Gymboree, Iger, Espirit, Reeves, Intel , HP , NVC Lighting, Philips , Electrolux , etc.

Baozun e-commerce company Baozun Inc. (BZUN) investment:

Po Chun will 2015-05-21 and American companies in the same industry: SHOP together NASDAQ ticker symbol: BZUN, plans to issue 11 million shares, raising $ 143 million (more than the industry leader Shopify), the issue price of 12- 14 US dollars, the actual issue price of 10 US dollars, the first day of listing rose +4.4% to 10.44 US dollars. It is in sharp contrast with Shopify .

The author is very familiar with the e-commerce software. I am ashamed that I have never heard of Baozun. If I hadn’t seen its IPO documents, I would really not believe it. If it comes to investment, I would rather invest in SHOP. In terms of popularity, Shopex.cn is even better than Baozun, right? Of course, there is Alibaba behind Baozun !

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