Ku6 Media, Ku6 Media Co., Ltd. (NASDAQ:KUTV) was founded in 2006 and is headquartered in Beijing, China. It is a subsidiary of Shanda Media Group Limited. As of December 31, 2014, Ku6 Media Co., Ltd. owns the content library About 273 million video clips.
Ku6 Media (KUTV):
Cool Six is one of the video sites in China. By continuously providing users with the freshest and most interesting video content, Kuliu.com has always been active at the forefront of China’s online video market. Since its establishment, Cool6 has always maintained a pace of rapid development, creating a differentiated video marketing model, and its rich video marketing advertising innovation model has won the favor and praise of many users, institutions and industry customers. In 2009, Ku6.com was acquired by Shanda Group and became the world’s first video website listed on NASDAQ. In 2010, Ku6.com became the exclusive live video broadcast website of the World Cup, and its timely content reports and rich self-made programs were widely praised. It has set the industry’s first impressive performance in terms of traffic, content and revenue.
Milestones of Ku6 Media (KUTV):
- In June 2006, Cool Six.com was formally established in a small white building at the foot of Xishan Mountain in Beijing, starting a new journey!
- In July 2006, the trial operation of Cool Six was launched.
- In September 2006, Ku6.com established China’s largest original alliance, and created the leading video marketing concept-UGA, and put forward the slogan “Make money together, let everyone be creative”, which refreshed the industry.
- In March 2007, Cool6 and Baidu reached a strategic cooperation to jointly create a new video landscape.
- In May 2007, the first round of financing of Cool Six was in place, and it received tens of millions of dollars of investment from DFJ and Deutsche Capital, creating a 13-day financing myth.
- In June 2008, Cool Six became the first video sharing website to obtain a video license issued by the State Administration of Radio, Film and Television, and began to lead the “private” video website industry.
- In July 2008, Ku6.com received its second investment and added several investors such as UMC and SBI.
- In August 2008, Ku6.com joined hands with CCTV to become the exclusive VOD partner of the 2008 Olympic Games. With this, Ku6.com has greatly increased its traffic and influence and became China’s top video website.
- In November 2009, Ku6.com officially joined Shanda Group and merged with Huayou Century to become the first listed video website in the world. It is also the first listed website since the start of 2.0 in China, which has initially realized its entrepreneurial ideals.
- In December 2009, Ku6.com held press conferences in Beijing, Shanghai, and Guangzhou, and announced that it would invest “three 100 million” for full legalization, thus becoming the flagship website for legalization in the video industry.
- In April 2010, Cool Six and CNTV reached a World Cup cooperation, becoming the first video website to receive the rights to cooperate with the 2010 World Cup in South Africa.
- In June 2010, Huayou Century divested its wireless and music businesses, and Coolix.com achieved independent listing ahead of schedule.
- In July 2010, survey data from a number of authoritative third-party companies showed that during the World Cup in South Africa, Cool6.com had the highest traffic, content and revenue record in the industry, becoming the biggest winner of the video website.
- In April 2011, Cool Six received a US$100 million injection from Shanda, and its development was fully supported by Shanda Group.
- In August 2011, Cool Six Networks provided three different cooperation plans according to the type of partners: “Cool Six (Signed Photograph) Advertising Sharing Plan”, “Cool Six (Certified Original Creator) Advertising Sharing Plan”, “Cool Six (General uploader) Advertising Sharing Plan”.
- In January 2012, Cool Six Networks reached a strategic cooperation with a well-known foreign website YouTube, and foreign netizens can watch Cool Six content through YouTube.
- In March 2012, Cool6 and Kaixin.com reached a strategic cooperation to strengthen social functions.
- In April 2012, Cool Six announced that the number of monthly visitors reached 220 million, and the daily upload volume of videos exceeded 200,000.
- In May 2012, Cool6 joined hands with Kaixin.com, and Cool6 announced the launch of a fully interactive social video product “New Cool Six”. Then, Ku6.com formed a strategic partnership with Kaixin.com, an influential social networking site in China. According to the agreement, Cool 6 Media will provide technical support for video upload to Kaixin. Kaixin.com users will get a one-stop service, including uploading, storing and sharing videos without having to leave the website. At the same time, users of the Cool 6 media platform will be able to share videos with Kaixin.com friends with one click, so as to achieve a win-win goal.
- In November 2012, Cool 6 Media announced that it had reached an agreement with NetEase to provide video services to NetEase Weibo.
According to the agreement between the two parties, Cool 6 Media will provide technical support for the video activities of the Netease Weibo platform, including video upload and sharing. At the same time, NetEase Weibo users will get the video content of Cool 6 Media through the embedded video player.
- On February 16, 2016, Cool Six announced that it had received a letter from Nasdaq informing it that it would be ordered to delist because the company failed to meet compliance requirements. Previously, Nasdaq issued a warning to Cool 6 Media in August last year, saying that it needed to solve the problem of market value threshold.