Customer relationship management software provider: SAFE (CRM) (1999)

SAFE Inc. (CRM) was founded in 1999 and is headquartered in San Francisco, California, USA. It has 37,485 full-time employees. It is an online company that provides customized customer relationship management services on demand.

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Salesforce was founded in 1999 by the then 37-year-old senior vice president of Oracle and Russian-American Marc Benioff (Marc Benioff, 1964/09/25-). Benioff started writing software to make money since he was in middle school. He founded Liberty Software at the age of 15, then entered the University of Southern California (USC). After graduation, he entered Oracle . He had experience in different departments before founding a cloud computing company. For 13 years. At the age of 23, Benioff won the highest honor of Oracle’s Rookie of the Year; at the age of 26, Benioff became Oracle’s youngest ever vice president.

Benioff has long promoted the concept of SaaS (Software As A Service), and later opened a new milestone, proposing PaaS (Platform As A Service) and cooperating with Parker Harris, Dave Moellenhoff, Frank Dominguez Et al. founded to provide PaaS services. He positioned as the “software terminator” in the market.

SAFE is a customer relationship management (CRM) software service provider that claims to provide on-demand CRM (On-demand CRM). Its products allow customers to customize and integrate with independent software vendors. Build the application software they need. For users, it can avoid the purchase of hardware, software development and other early investment and complex background management issues. Can provide on-demand application of customer relationship management platform. Since then, Marc Benioff has been hailed as the “software terminator” and he also proposed the concepts of cloud computing and software as a service (SaaS).

SAFE (CRM) product:

  • Sales Cloud stores data, monitors potential customers and progress, predicts opportunities, gains insights through analysis and relationship intelligence, and provides quotes, contracts, and invoices.
  • Service Cloud, which enables companies to provide personalized customer service and support, as well as on-site service solutions, enables companies to connect agents, dispatchers and mobile employees through a centralized platform, which helps to schedule and schedule work, as well as real-time tracking and management jobs.
  • Marketing Cloud, to plan, personalize and optimize one-to-one customer marketing interactions.
  • Commerce Cloud enables companies to increase customer engagement, conversion rates, revenue and loyalty.
  • Lightning Platform, provides no code to write platform-as-a-service tools for building, protecting, integrating and managing business applications.
  • Anypoint Platform enables customers to connect to any system, application, data or device.
  • The Quip collaboration platform combines documents, spreadsheets, applications and chat with real-time CRM data.
  • Salesforce Customer 360 enables companies to connect customer data for various products to financial services, healthcare, and government.
  • In addition, SAFE also provides consulting and implementation services; training services, including instructor guidance and online courses; and support and adoption programs. provides services through direct sales, consulting companies, system integrators and other partners.

SAFE (CRM) milestones:

  • 1999 and its Foundation were established-End of Software started
  • In 2000, launched the first SFA application
  • In 2001, launched its first CRM application
  • In 2002, launched its first customer service application
  • In 2003, launched Sforce, the world’s first public API programming language for enterprise cloud computing
  • Sunguard became the 1000th subscriber in 2004
  • launched AppExchange in 2005
  • Cisco Systems became the 15,000th subscriber in 2006
  • In 2006 launched Apex, the world’s first cloud computing programming language
  • Japan Post became the 50,000th subscriber in 2007
  • In 2007, there were 1 million subscribers and 100 million single-day transactions
  • Launched R&D platform in 2007
  • 2008 won the Wall Street Journal Technology Innovation Award
  • Became the first enterprise cloud computing company with annual revenue of USD 1 billion in 2009
  • Selected as the fastest growing technology company by Forbes magazine in 2009, ranking second only to Google
  • Total subscribers reached 1.5 million in 2009
  • Added the first customer with 75,000 subscribers in 2009
  • A total of 100,000 applications in 2009 were tailor-made by 124,000 developers on

SAFE (CRM) History:

  • In 1999, was established
  • In 2000, SAFE launched its first SFA application
  • In 2001, the first CRM application was launched
  • In 2002, launched its first customer service application
  • In 2003, SAFE launched Sforce, the world’s first public API programming language for enterprise cloud computing
  • In 2003, the company established the Asia-Pacific market, covering Japan, South Korea, China, Singapore, Malaysia and other countries
  • In June 2004, the company was successfully listed on the New York Stock Exchange (NYSE: CRM)
  • In December 2004,’s online CRM appeared in China
  • In 2005, SAFE launched the AppExchange, which is equivalent to an online “supermarket” of enterprise software
  • In 2006, acquired Sendia and Kieden
  • In 2006, Cisco Systems became the 15,000th subscriber
  • In 2006, launched Apex, the world’s first cloud computing programming language
  • In 2007, acquired Kenlet and Koral (now Salesforce products, Salesforce platform content management service provider)
  • In 2007, there were 1 million subscribers and 100 million transactions per day
  • In 2007, the R&D platform was launched
  • In 2008, SAFE acquired Appirio and Instranet
  • In 2009, successively acquired Pratice Fusion, GroupSwim and Informavores
  • In 2009, became the first enterprise cloud computing company with annual revenue of $1 billion
  • In 2009, it was selected as the fastest-growing technology company by Forbes magazine, ranking second only to Google
  • In 2009, a total of 100,000 applications were tailor-made by 124,000 developers on
  • In 2010, SAFE acquired ServiceMax, Jigsaw Data Corp., Sitemasher, Activa Live Chat, DocuSign, heroku and Etacts.
  • In 2011, acquired Dimdim, Seesmic, Manymoon, HubSpot, Radian6, Assistly, Model Metrics and Rypple
  • In 2012, SAFE achieved revenue of US$2.267 billion, becoming the first SaaS cloud computing vendor to exceed US$2 billion in revenue
  • In 2012, acquired Prior Knowledge, GoInstant, BlueTail, Thinkfuse, ChoicePass, Buddy Media and Stypi
  • In 2013, revenue exceeded US$3.8 billion, and its overall application revenue ranked among the top 5 in the world
  • From February to June 2013, acquired EntropySoft, ($12 million), EdgeSpring, ExactTarget
  • In July 2014, Salesforce acquired RelateIQ for $390 million.
  • On June 1, 2016, acquired e-commerce solution provider Demandware for US$2.8 billion with cash of US$75 per share.
  • On August 2, 2016, acquired Quip, a developer of document editing software, for $582 million in a share swap.
  • On October 3, 2016, spent $700 million to acquire the advertising management platform Krux Digital.
  • On March 20, 2018,, a customer relationship management platform company, announced that it would acquire US software manufacturer MuleSoft Inc for approximately US$ 5.9 billion in cash and stock , highlighting CEO Marc Benioff ’s efforts to enhance the company’s cloud with new technologies Business strength.
  • On June 10, 2019, Inc. agreed to acquire Tableau Software Inc. in an all-stock transaction valued at $15.3 billion to build its analytics product. This is SAFE’s largest acquisition so far.
  • At present, SAFE has more than 150,000 users worldwide, including industry giants such as General Electric , Time Warner , Procter & Gamble , Amazon , DuPont , Morgan Stanley , Nokia , Merrill Lynch, and Staples
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