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Female underwear leader Victoria’s Secret parent company: L Brands(LB) (1963)

Victoria’s Secret (abbreviation: Victoria’s Secret) Victoria’s Secret parent company L Brands, Inc. (NYSE: LB) was founded in 1963, formerly Limited Brands, Inc. (NYSE: LTD), changed to current use in March 2013 Name [see: Note 1], headquartered in Columbus, Ohio, USA, with 24,600 full-time employees, is the largest chain of women’s clothing retail stores in the United States, mainly engaged in underwear and swimwear, and has many big brands that women love, such as: PINK, La SENZA, Bath&Body Works, Henri Bendel, Victoria’s Secret, etc.

L Brands LB Logo

Victoria’s Secret L Brands (LB):

L Brands, Inc. (formerly known as Limited Brands, Inc. and The Limited, Inc.) is an American fashion retailer headquartered in Columbus, Ohio.

Its flagship brands include Victoria’s Secret (55% stake sold in February 2020) and Bath & Body Works. L Brands’ revenue in 2017 was US$12.63 billion, and it ranked 231 in the Fortune 500 in 2018.

On February 20, 2020, L Brands announced the sale of its Victoria’s Secret division to private equity firm Sycamore Partners. According to the agreement, Sycamore Partners will obtain a 55% controlling stake in Victoria’s Secret, while L Brands will hold a 45% stake in it. After the transaction closes, Bath&Body Works will become the sole business of L Brand.

Victoria’s Secret’s product categories include women’s underwear, bras, panties, swimwear, casual women’s clothing, women’s shoes, cosmetics and various supporting clothing, luxury shorts, perfume cosmetics and related books, etc., are the world’s most famous and sexy One of the underwear brands.

  • Since the 1980s, L Brands has made a series of acquisitions.
  • In 1982, the Victoria’s Secret (Victoria’s Secret) brand was purchased from Roy Raymond for $1 million.
  • Also in 1982, 207 Lane Bryant stores were purchased.
  • In 1985, the Henri Bendel store on Fifth Avenue in New York was purchased for $10 million, and 798 Lerner stores were purchased for $297 million.
  • In 1995, the Victoria’s Secret brand began to host the once-a-year Victoria’s Secret Fashion Show, which was broadcast on primetime television throughout the United States. The fashion show invites special guests to perform every year, attracting all kinds of celebrities and people in the entertainment industry.
  • In 1988, 25 Abercrombie & Fitch stores were purchased for 46 million US dollars .
  • In 1996, the ownership of the A&F brand ended when the company was split into a listed company.
  • In the 1990s, Limited Too, Bath & Body Works, Structure and Victoria’s Secret Beauty got initial development. Later in 1998, several shops of Bath & Body Works were transformed into The White Barn Candle Company stores and a household perfume brand was started.
  • In 2005, Limited Brands acquired Slatkin & Company, a household perfume manufacturer.
  • On July 10, 2007, Limited Brands sold 75% of the ownership of The Limited to Sun Capitol Partners Investment Company to stabilize its Victoria’s Secret and Bath & Body Works properties, which achieved good results. In 2010, Sun Capital purchased the remaining 25% of the shares. Stefan M. Selig of Bank of America participated in these transactions. After selling the store with the same name, Limited Brands changed its company name to L Brands in accordance with the terms of sale.
  • In 2015, Victoria’s Secret signed ten new angels. There are a few models who have only gone through a big show, including five old Victoria’s Secret angels and a total of fifteen angels. It is the largest Victoria’s Secret Angels in history.
  • On January 7, 2017, The Limited closed all its stores in the United States. The online retail business thelimited.com initially continued to operate nationwide and began operations. Despite this, The Limited online business filed for bankruptcy soon and ceased all services. However, Belk, a subsidiary of Sycamore Partners, restored the brand in mid-2017, and products under the Limited brand can be found on its website.
  • Currently, Victoria’s Secret has more than 1,000 underwear shops and 100 beauty shops in the United States. Sell ​​bras, underwear, socks, cosmetics, pajamas and other products.
  • On February 20, 2020, L Brands announced the sale of its Victoria’s Secret division to private equity firm Sycamore Partners. According to the agreement, Sycamore Partners will acquire a 55% controlling interest in Victoria Secret, while L Brands will own 45% of the equity. After the transaction closes, Bath&Body Works will become the sole business of L Brand. L Brands also announced that after the transaction is completed, CEO Leslie Wexner (Leslie Wexner) will resign.

Victoria’s Secret Angel:

Victorias Secret

Country of Citizenship

Name

Contract year

First hired

Victoria’s Secret Show Time

Comment

United States

Stephanie Seymour

Stephanie Seymour

1997–2000

1990

1995–2000

1995 fashion show host

Denmark

Helena克莉史汀森

Helena Christensen

1997–1998

1996

1996–1997

Netherlands

Karen Mulder

Karen Mulder

1997–2000

1992

1998–2000

Czech Republic

Dani Ella Pei Situo baby

Daniela Peštová

1997–2002

1996

1998–2001

United States

Tyra Banks

Tyra Banks

1997–2005

1996

1996–2005

Argentina

Yien Si-Li Weiluo

Inés Rivero

1998

1998

1998–2001

France

Leticia · Jiasi take

Laetitia Casta

1998–2000

1997

1997–2000

Germany

United States

Heidi Klum

Heidi Klum

1999–2010

1997

1997–2009

Fashion show host 2002, 2006–2009

Brazil

Gisele Bundchen

Gisele Bundchen

2000–2007

1999

1999–2006

Brazil

Adriana Lima

Adriana Lima

2000-present

1999

1999–2008, 2010–present

Brazil

Alessandra Ambrosio

Alessandra Ambrosio

2004–present

2000

2000-present

Pink brand endorsement model: 2004–2006

Czech Republic

Karolína kurková

Karolína Kurková

2005–2008

2000

2000–2008, 2010

Cayman Islands

Selita Ebanks

Selita Ebanks

2005–2009

2004

2005–2010

Brazil

Izabel Goulart

Izabel Goulart

2005–2008

2004

2005–present

United States

Marisa Miller

Marisa Miller

2007–2010

2002

2007–2009

Australia

Miranda Kerr

Miranda Kerr

2007–2013

2005

2006–2009, 2011–2012

Pink brand endorsement model: 2006–2008

Netherlands

Doutzen Kroes

Doutzen Kroes

2008–2014

2004

2005–2006, 2008–2009, 2011–present

Namibia

Behati Prinsloo

Behati Prinsloo

2009–now

2007

2007–present

Pink brand endorsement model 2008–

South Africa

Candice Swanepoel

Candice Swanepoel

2010–now

2007

2007–present

Pink brand endorsement model 2010

United Kingdom

Ruth Huntington – Weili

Rosie Huntington-Whiteley

2010

2006

2006–2010

Pink brand endorsement model 2006–2007

United States

Erin Heatherton

Erin Heatherton

2010–2013

2008

2008–2013

Pink brand endorsement model 2010

United States

· Neumann Chanel

Chanel Iman

2010–2012

2008

2010–2011

Pink brand endorsement model 2010-

United States

Lily Aldridge

Lily Aldridge

2010–now

2008

2009–now

United States

Lindsay Ellingson

Lindsay Ellingson

2011–2014

2006

2007–present

United States

Karlie Kloss

Karlie Kloss

2013–2015

2011

2012–now

In May 2007, Victoria’s Secret Angels Adriana Lima, Heidi Klum, Doutzen Kroes, Selita Ebanks, Alessandra Ambrosio, Miranda Kerr, Izabel Goulart, Karolina Kurkova, and Marisa Miller were selected as one of the “100 Most Beautiful People in the World” by People Magazine. “The ranks. Each angel is the highest paid model in the world.

Victoria’s Secret L Brands (LB) investment:

And Triumph is not the same, wear-dimensional dense around small series a lot, Xiao Bian also like to watch in terms of dimensional density of large, O (∩_∩) O ~ investment, for a world-class lingerie company, a global leader in fashion underwear In terms of people, the market value of US$11 billion is not high and can be observed and held.

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