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Global enterprise application software leader: SAP SE (SAP) (1972)

SAP SE (NYSE: SAP) was founded in 1972 and is headquartered in Walldorf, Germany. It has 98,659 employees worldwide. It is the world’s largest supplier of business applications, enterprise resource planning (ERP) solutions and independent software. The market share of global enterprise application software is as high as 30%.

SAP SE Logo

SAP SE (SAP):

SAP is a software company headquartered in Walldorf, Baden-Württemberg, Germany. The company’s main business is enterprise resource management software. The company is the largest software company in Europe, with regional offices in 130 countries and more than 335,000 customers in 190 countries. The company’s stock is a component of the European Stoxx 50 stock market index.

SAP was founded on April 1, 1972 in Weinheim, Germany by five employees who resigned from IBM : Dietmar Hopp, Hans-Werner Hector, Hasso Plattner, Klaus Tschira and Claus Wellenreuther.

When it was founded, the company’s name was “Systemanalyse und Programmentwicklung” (system analysis and program development), and then based on “Systeme, Anwendungen und Produkte in der Datenverarbeitung” (data processing systems, applications and products) the company name was abbreviated as SAP (思爱) general).

SAP SE (SAP) business and market:

According to Forbes magazine’s ranking, as of 2016, SAP is the world’s third largest software company.

The company does business all over the world: Europe, Middle East and Africa (EMEA) (Europe, Middle East, Africa), Central and Eastern Europe (including Central and Eastern Europe, Central and Eastern Europe and CIS sub-regions), United States and Canada, Latin America and the Caribbean) , Greater China (China and Taiwan) and APJ (Asia Pacific and Japan).

SAP’s business focuses on 25 industries and six major industries: manufacturing industry, logistics industry, consumer industry, service industry, financial services and public services. It provides integrated product sets for large enterprises, medium-sized companies and small businesses.

SAP SE (SAP) product:

Enterprise solutions

Small and medium business solutions

  • SAP Anywhere
  • SAP Business All-in-One
  • SAP Business ByDesign
  • SAP Business One
  • SAP BusinessObjects portfolio
  • SAP Crystal solution

On-Demand solution

  • SAP Anywhere
  • SAP BusinessObjects BI OnDemand
  • SAP Business ByDesign
  • SAP Carbon Impact
  • SAP CRM on-demand solution
  • SAP E-Sourcing on-demand solution
  • SAP StreamWork

Rapid deployment solution

  • Rapid deployment of SAP business communication management
  • Rapid deployment of SAP CRM
  • Rapid deployment of SAP IT Service Desk Operation
  • Rapid deployment of sustainability analysis

SAP SE (SAP) History:

  • In 1972, SAP R/1 was launched on the market. Six years later, in 1979, SAP released SAP R/2. In 1982, SAP completely redesigned its business solutions. In 1992, from SAP R/2 to SAP R/3, SAP followed the development trend and realized the transformation from mainframe computing to client-server architecture. SAP’s internet-based mySAP.com redefines the concept of business processing. In 1999, SAP was awarded Best Managed Companies by Industry Week’s.
  • In 1976, “SAP GmbH” was established and the headquarters was moved to Walldorf the following year.
  • In 1973, SAP R/1 was launched on the market.
  • In 1979, SAP released SAP R/2.
  • In 1982, SAP completely redesigned its business solutions.
  • In 1988, SAP was listed on the Frankfurt Stock Exchange.
  • In 1993, SAP entered the People’s Republic of China and established its first office in Beijing.
  • In 1995, SAP China was formally established.
  • In 1996, SAP entered the Shanghai market (SAP is currently one of the most popular enterprise management software in the Chinese market).
  • In 1997, SAP China R&D Center was established in Shanghai. On November 20, 2003, it was changed to SAP China Research Institute as one of SAP’s eight global R&D centers. The address is located in Shanghai Pudong Software Park, Zhangjiang, Pudong, Shanghai. The dean is Dr. Ruicheng Li. By the end of 2010, the number of SAP China Research Institute has exceeded 1,700, and it has been promoted to the fourth largest R&D center of SAP.
  • In 1997, Si Aipu established a branch in Guangzhou.
  • In 1999, SAP was awarded Best Managed Companies by Industry Week’s.
  • In 2002, SAP developed the Net Weaver platform, a platform that spans the information basin system architecture, which can fully integrate the enterprise and its workforce, and can establish market connections without barriers.
  • On November 20, 2003, SAP China R&D Center was changed to SAP China Research Institute, becoming one of SAP’s eight global R&D centers.
  • In 2005, SAP AG became the company’s official name.
  • In March 2006, SAP established the SAP Global R&D Service Center in Chengdu.
  • In October 2007, SAP acquired the business intelligence software company Business Objects for 4.7 billion euros in cash, officially entering the business intelligence field.
  • On May 12, 2010, SAP acquired Sybase, one of the world’s largest independent software developers, for US$5.8 billion, and completed the transaction on December 26 of the same year.
  • In March 2011, SAP officially released a new generation of business analysis solutions: BusinessObjects 4.0. SAP BusinessObjects 4.0 adopts a unified general architecture to provide a good user experience, especially highlighting the friendly interface of social networking tools. These innovations are shaping the future of business analysis software-real-time business analysis based on memory computing. It allows users to instantly have strong business intelligence capabilities in their hands, and can be supported by more mobile terminals than ever before; with accurate corporate and social data, SAP BusinessObjects 4.0 combines structured and unstructured information to provide information management tools In addition, SAP BusinessObjects 4.0 provides the most suitable tools, which can be deployed immediately in any way, whether it is through on-premise, on-demand, or embedded business operations. It is still in a completely “mixed” form.
  • Since 2012, SAP has acquired several companies that provide cloud computing services, and analysts believe these multi-billion dollar acquisitions are aimed at challenging rival Oracle .
  • In December 2012, SAP established its second global innovation center in Nanjing.
  • In 2014, SAP acquired Concur Technologies, a cloud-based travel and expense management software provider, for $8.3 billion. This acquisition was SAP’s most expensive acquisition at the time.
  • In 2014, IBM and SAP began to cooperate to sell cloud-based services. IBM provides infrastructure services for SAP, and SAP runs SAP HANA cloud solutions on it. The alliance allows the two companies to have a broader influence in the market. At the same time, SAP also announced the establishment of more partnerships with Microsoft to provide customers with data visualization tools and improved mobile applications.
  • On September 19, 2014, SAP acquired Concur Technologies, a travel and payment software provider, for US$129 per share for US$8.3 billion.
  • In 2015, SAP launched a new generation of SAP business suite SAP S/4HANA. This suite is a native business suite developed by SAP for the SAP HANA Cloud platform. It provides customers with cloud customizable and hybrid deployment options. Its advantages include smaller data footprint, higher throughput, faster analysis and faster data access. It also allows existing SAP Business Suite customers to upgrade to this product from SAP Business Suite.
  • In 2016, SAP launched SAP HANA Express Edition, which can be run on a personal computer or cloud computing platform, which is convenient for students and other small-scale developers to use. Meng Dingming, CEO of SAP, likened the release of SAP S/4 HANA to the Apollo moon landing program, describing it as the most important release in the company’s history.
  • On May 17, 2016, SAP and Microsoft formed a cloud service partnership.
  • On November 11, 2018, three days before the IPO of software company Qualtrics International Inc. , SAP spent US$8 billion in cash to acquire it.
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