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Household cleaning products manufacturer: Clorox (CLX) (1913)

The Clorox Company (NYSE:CLX) was founded in 1913 and is headquartered in Oakland, California, USA, with 8,000 full-time employees. It is the world’s leading producer and distributor of consumer products and has production bases in 25 countries around the world And sold in more than 100 countries.

The Clorox Company CLX Logo

Clorox (CLX):

The Clorox Company is the world’s leading consumer products company, ranked 451st in the Forbes Fortune 500 in 2014. The company mainly sells its products through bulk purchases, e-commerce and export stores.

History of Clorox (CLX):

  • Clorox was founded on May 3, 1913;
  • In 1928, the company was publicly listed on the San Francisco Stock Exchange, and the company name was changed to: Clorox Chemical Company;
  • In 1957, Clorox was acquired by Procter & Gamble and became a subsidiary of Procter & Gamble : The Clorox Company. However, this acquisition was immediately opposed by competitors, and the US Federal Trade Commission initiated an antitrust investigation;
  • In 1967, the U.S. High Court finally ruled that P&G must divest Clorox;
  • On January 1, 1969, Clorox was spun off from Procter & Gamble and became an independent company;
  •  Throughout the 1970s and 1980s, Clorox pursued aggressive expansion plans. It tried to build itself into a large and diversified consumer product group like P&G;
  • In the 1970s, Clorox acquired Formula 409, Liquid-Plumr, Kingsford charcoal, Tilex instant mildew remover, Hidden Valley and other brands;
  • In 1988, Clorox obtained the US licensing and distribution rights for Brita water filters;
  • In 1990, Clorox acquired Pine-Sol;
  • In 1995, Clorox acquired Brita International Holdings (Brita International Holdings);
  • In 1999, Clorox completed the largest acquisition in its history-the acquisition of Union Carbide’s consumer products division-First Brands. After the completion of this acquisition, Clorox’s scale has doubled;
  • In 2002, Clorox cooperated with Procter & Gamble to produce Glad and GladWare brand food bags, garbage bags, food packaging materials, food containers and storage boxes, etc. As part of the agreement, Clorox sold 10% of its Glad products to P & G, which was then increased to 20% in 2005;
  • In 2007, Clorox acquired Burt’s Bees;
  • In 2010, Clorox sold its Armor All and STP brands to Avista Capital Partners;
  • On July 20, 2011, Clorox Co., a manufacturer of household cleaning products, announced that it had rejected a bid of more than US$10 billion made by billionaire investor Carl Icahn;
  • In 2011, Clorox acquired the Aplicare and HealthLink brand and entered the field of health care products;
  • As of December 31, 2014, Clorox had 7,700 employees worldwide, ranking 451th on the Forbes Global Fortune 500 that year.
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