Leading food company: Campbell Soup Company (CPB) (1869)

Campbell Soup Company (Taiwan translation: soup kitchen) Campbell Soup Company (NYSE: CPB) was founded in 1869 and is headquartered in Camden, New Jersey, with 18,000 full-time employees (2018). It is a well-known American food company and the leading American food company today. A manufacturer of canned soups with products exported to more than 120 countries.

Campbell Soup Company CPB Logo

Campbell Soup (CPB):

Campbell Soup and its subsidiaries mainly produce self-branded convenience foods. The product categories include concentrated ready-to-drink soups, pasta sauces, Mexican sauces, snacks, biscuits, baked goods, frozen foods, juices, beverages, Salad dressing, canned gravy, pasta, concentrated juice, etc.

Specifically, it includes : Campbell Concentrated Soup, Shi Yunsheng Clear Chicken Soup, SELECT, Arnott’s, V8 Vegetable Juice, Campbell Soup Catering Service, SpaghettiOs, etc.

Campbell Soup Company’s brands include : Campbell’s, Pepperidge Farm, Goldfish, V8, Pace, Prego, Swanson, Arnott’s, Bolthouse Farms, Plum, Kjeldsens, Royal Dansk, etc. Specifically:

Campbell’s products are sold directly or through agents and distributors to retail channels such as chain food retail stores, large discount stores, mass merchandisers, convenience stores, drug stores, and $1 stores. The sales markets include the United States, Canada, Australia, Asia Pacific and other regions.

Campbell Soup (CPB) History:

  • In 1869, Joseph Campbell and Abraham Anderson founded Campbell Soup Company, which initially produced canned tomatoes, vegetables, jellies, soups, condiments, meat sauces, etc. Later, the company invented concentrated canned soup. Its convenient production and low price made this product very successful in America and Europe where soup was not popular.
  • In 1876, Anderson left the company and the company became Joseph A. Campbell Preserve Company;
  • In 1896, the company changed its name to Joseph Campbell & Co.;
  • In 1898, Campbell Soup Company began to use very distinctive red and white canned packaging paper and it has been used today;
  • In 1948, Campbell Soup acquired V8. It was Shi Li Gen (President) who was the spokesperson of V8;
  • In 2005, Greenpeace announced that the corn series “Golden Corn Soup” produced by Campbell Soup was confirmed to contain genetically modified soy protein ingredients, and some retailers in Greater China recalled the products. The Asian branch of Campbell Soup does not deny the genetically modified ingredients in the soup, but the European branch promised in another letter to the Greenpeace headquarters that it will “avoid the use of genetically modified ingredients” in Europe. Some have pointed out that this is a double standard that multinational companies are implementing.
  • In 2008, due to the expiration of the original authorization, Campbell Soup changed its name to Batchelors Condensed Soup in the UK and Erin in Ireland;
  • In 2012, Campbell acquired Bolthouse Farms, a juice manufacturer;
  • In June 2013, Campbell Soup acquired the Danish multinational bakery company Kelsen Group;
  • In June 2015, Campbell Soup acquired Garden Fresh Gourmet for $231 million;
  • On July 7, 2017, Herbalife will acquire Pacific Foods, an organic soup manufacturer, for US$700 million in cash. The company will finance the acquisition through a combination of long-term and short-term debt;
  • On June 22, 2018, the media reported that Kraft Heinz was negotiating the acquisition of Campbell Soup. The latter’s stock price soared by over 9%.
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