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Lucid Motors (2007 – Present)

Lucid was founded in 2007 as Atieva and originally focused on the construction of electric vehicle batteries and powertrains for other car manufacturers.

Some of Lucid’s 500 employees previously worked in other automotive companies such as Tesla and Mazda, including Peter Rawlinson, former vice president of engineering at Tesla, and Derek Jenkins, former director of design at Mazda North America Operations. The company made investments of Tsing Capital, Mitsui, Venrock, JAFCO and others, contributing US$131 million for 2016.

-Lucid Motors’ CEO says he has the cash, skills and talent to be one of the first true rivals to Tesla.

-Lucid Motors’ first product will be a luxury sedan worth $100,000 called Lucid Air. Lucid Air is expected to be the catalyst for Lucid Motors’ future electric vehicle lineup, including SUVs and cheaper vehicles in 2023.

Almost 10 years have passed since Peter Rawlinson was onstage to unveil the Tesla Model S sedan at the 2011 Detroit Auto Show. There was a problem at the time. Since the car was not ready, he showed the body shell. “I almost laughed. I was ridiculed, too,” said Rollinson, former Model S senior engineer and vice president of engineering at Tesla, to CNBC. “No one took me seriously.” After leaving Tesla in 2012, Rollinson is now leading the company as CEO of ​startup electric car manufacturer Lucid Motors, who has the cash, technology and talent that will make Lucid Motors one of Tesla’s first true rivals. Through his three years of lessons learned at Tesla, as well as his experience with British automakers Lotus and Jaguar, Rollinson noted that Lucid Motors will change the world and bring new electric vehicles. “There are too many companies trying to break into the automotive industry.”

Lucid’s first product is expected to be a $100,000 luxury sedan called Lucid Air. Already Lucid Motors has made about 40 prototypes. ​The final model will be unveiled on September 9, 2020, followed by production and delivery to customers next year. Appointed CEO in April 2019, Rollinson announced earlier this week that the car is estimated to achieve its EPA rating of 517 miles (approximately 832 Km) on a single charge, supporting his claim to compete with Tesla. did. This goes well beyond Tesla’s industry-leading 402 miles (about 647 Km) with the Model S. Rollinson expects Air to start producing SUVs in early 2023 and become a catalyst for the future electric vehicle lineup, including cheaper vehicles. “We started with high-end products because we believe that the first product defines the brand, just as the Model S defined Tesla.” And with that first product, we are on a technical journey to define the brand with Lucid Aero. .” It’s a plan similar to Tesla’s on the market. Lucid, like Tesla, is also entering the market with pickups as planned by sedans and other startups instead of SUVs. While competition is expected to decline in all electric vehicle markets, sedan sales have plummeted in recent years as crossovers have increased. Abuelsamid believes that if Tesla and its CEO Elon Musk had the resources and talent to develop and produce vehicles for a “real luxury electric sedan”, Air “could be”. Peter Rollinson already admits all the good things about the Model S in terms of electric drive technology. “In reality, it cost 100,000 dollars (about 100 million won) in the beginning, but it was not a luxury car,” he said. “Air is completely different. We are trying to make a real 21st century luxury sedan.”

Lucid Motors was founded in 2007 under the name Atieva, which is now used in engineering and technology arms that supply batteries for Formula E electric racing circuits. The company changed its name in 2016, three years after Rollinson joined the company to lead technology development, and focused on electric battery and powertrain technology before switching to an electric vehicle manufacturer. “There’s an electric car company in an excellent position right now,” Rollinson said. “Competition will improve the world and improve the breed.” Lucid Motors struggled with financing until September 2018, before receiving $1 billion from the Saudi sovereign wealth fund. The investment is expected to finance the construction of the plant in Arizona with the launch of Lucid Air in 2020. But this period was delayed by the outbreak of the global epidemic, Rollinson said. The car is expected to begin production early next year at its factory in Casa Grande, Arizona, located southeast of Phoenix, USA. The $700 million facility, including $300 million in first-stage production, is expected to have an initial vehicle capacity of 34,000 units, which Rollinson estimates will grow to a maximum of 400,000 units at the end of the decade. have. Lucid Motors has a four-step plan to increase the production of cars produced in the factory and a’Lucid Manufacturing Process’ built from lessons learned at Tesla. “Tesla reverses the process. We welcome you to take appropriate steps,” he said. He said he would have a production cosmos, not a production riot. Rollinson has expressed its ambition to build one million vehicles per year by 2027, which means adding at least one manufacturing facility and a few new products. Lucid is planning to start producing additional Lucid Air prototypes at the plant by the end of this month, and to complete a pre-production test model in December. The California-based company hired Peter Hawkholdinger, a long-time Audi executive who led Tesla’s production to the latest, as head of the manufacturing business.

Companies have come up with creative ways to describe battery cells and packs. Rollinson described it as a “lego block.” Battery cells go into the pack to power the vehicle. The more cells in a pack, the farther the vehicle can usually go on a single charge. Rollinson said he worked on every detail of the battery to get maximum efficiency to achieve a higher range with fewer cells. He also said he was obsessed with the design and aerodynamics of the company’s electric motors and air. “The real measure of EV company technology is efficiency, not range,” he said. “That means how many distances you can travel per kilowatt-hour.” Rollinson said he was able to achieve this because Lucid brought as many technologies in-house as possible, which he did with Tesla, but more so now. Lucid Motors is exclusively acquiring next-generation cylindrical battery cells from LG Chem in Korea from the end of 2020 to 2023. “They put a lot of emphasis on maximizing overall system efficiency,” said Abuelsamid of Navident Research. “It will be the key for everyone to succeed in the EV field.”

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