Marketing software company: Marketo (MKTO) (2006)

Marketo, Inc. (NASDAQ: MKTO) was founded in 2006 and is headquartered in San Mateo, California, USA. It has 715 full-time employees. It is a cloud computing-based marketing software company that provides on-demand marketing software to B2B professionals.

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Marketo (MKTO):

Marketo was founded in 2006 by three former Epiphany employees Phil Fernandez, Jon Miller and David Morandi. It is headquartered in San Mateo, California, and has offices in Tel Aviv, Israel, Sydney, Australia, Dublin, Ireland, and Portland, Oregon, USA . Marketo is a marketing automation software company that provides solutions including marketing automation, socialization, sales observation and revenue analysis, etc. The main application industries are service, finance, medical, manufacturing, media, technology and telecommunications. Marketo Inc. ranks 78th among the global top 500 companies in 2012, 7th among software companies, and number one in the marketing software company industry!

Marketo Inc timeline:

  • In 2008, Marketo began selling its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010.
  • In November 2011, Marketo received 50 million US dollars from the venture capital firm Battery Ventures. As of this time, the total raised funds have reached 107 million US dollars.
  • From 2010 to 2012, Marketo’s revenue increased from 140 million U.S. dollars to 584 million, and the company’s customers increased from 200 in 2009 to 2,000 at the end of 2012.
  • In April 2012, Marketo completed its first acquisition, the acquisition of Crowd Factory, to help the company realize the social integration of its products.
  • In November 2012, Marketo launched LaunchPoint.
  • In April 2013, Marketo submitted the IPO prospectus.
  • On May 17, 2013, the company was officially listed on Nasdaq. The IPO price was US$13, 6.1 million shares were issued, and the financing was US$79 million. The stock code is MKTO.
  • In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, with 20 million US dollars in cash + stocks.

Marketo (MKTO) investment:

With when SAIF merger concerns.

Marketo recent rating record

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Initial Comment

Better than the market

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