Panasonic Corporation of Japan (Panasonic Electric): Panasonic Corporation (PCRFY) (1918)

Japan’s Panasonic Corporation (Panasonic Electric, Japanese:パナソニック Co., Ltd. ) Panasonic Corporation (OTC Pink: PCRFY, TYO: 6752, NAG: 6752, PSE: PMPC) was founded on March 13, 1918, formerly known as Matsushita Electric Industrial Co., Ltd., changed to its current name in 2008, is headquartered in Kadoma City, Osaka Prefecture, Japan, with 249,520 full-time employees. It is Japan’s largest motor manufacturer and one of the top eight motor companies in Japan (Panasonic, Sony , Sharp , NEC, Fujitsu , Hitachi , Toshiba , Mitsubishi motor Mitsubishi Electric Corporation).

Panasonic Corporation Logo

Panasonic Corporation (PCRFY):

  • On March 7, 1918, Konosuke Matsushita founded the “Matsushita Electric Manufacturing Co., Ltd.” in Osaka. He made lamp holders when he started his business.
  • In 1927, began to manufacture bicycle lights.
  • During the Second World War, some factories of the company were requisitioned by the military to manufacture some aircraft and ships of the Japanese Navy.
  • In 1945, Japan surrendered and entered the period of Japanese Allied occupation. All companies involved in military production were closed by the Allied Headquarters in Japan, Panasonic’s funds were frozen, and Matsushita Konosuke was forced to leave the company.
  • In 1947, after the director of administrative management Iue Totoo assumed the responsibility of Panasonic as a war effort and resigned, Matsushita Konosuke returned to the company (Iue Totoo founded Sanyo Electric).
  • In 1951, Konosuke Matsushita went to the United States to create the American market for Matsushita Electric. The first product was a television. Konosuke Matsushita signed a technical cooperation contract with Philips, and then imported and imported Western technology into Japan, which allowed Matsushita Electric to make breakthroughs from the 1950s to the 1970s.
  • At the end of 2008, Matsushita Electric and Sanyo Electric, another major electrical appliance manufacturer, reported a merger. On December 19, 2008, Matsushita Electric purchased 430 million special shares of Sanyo Electric jointly held by Sanyo Electric’s major shareholders Goldman Sachs , Daiwa Securities and Sumitomo Mitsui Financial Group for 131 yen per share for 806.7 billion yen, equivalent to 9 billion US dollars . The latter is 70.5% of Sanyo Electric’s equity. After the acquisition of Sanyo Electric, Matsushita Electric became the largest electric motor manufacturer in Japan and the second largest in the world (after General Electric ).
  • On February 7, 2013, Fujitsu’s subsidiary Fujitsu Semiconductor (Fujitsu Semiconductor) and Panasonic’s system LSI division jointly officially announced that they would merge their LSI (large integrated circuit) design and R&D departments with the latter to form a new joint venture.
  • On September 27, 2013, KKR ‘s investment fund wholly owned PHC Holdings (approximately 1.67 billion U.S. dollars) to buy 80% of the equity of Panasonic Medical (Panasonic Healthcare) project for 165 billion yen.
  • On December 23, 2015, Panasonic Corporation acquired Hussmann Corporation, a manufacturer of refrigerated display cabinets and systems in Missouri, USA for US$1.545 billion (approximately JPY 185.4 billion).

Company name change and brand unification

Since Panasonic’s internal long-term discovery of Panasonic’s “one company with multiple brand names” has affected the global market share of the group’s products, in order to seek brand consistency and recognition, and consideration of global market layout, the Japanese headquarters On January 10, 2008, a temporary board discussion was opened. Since October 2008, the board of directors has decided to change the company’s Japanese abbreviation from “Panasonic Electric” to a pseudonym “パナソニック” (Panasonic), and the company’s full Japanese name from “Matsushita Electric Industrial Co., Ltd.” (Matsushita Electric Industrial Co., Ltd.) It is “Pena Sunic Co., Ltd.”. At the same time, the “ナショナル” (National) trademark, which is still in use in Japan, was gradually abolished in 2009, and the “Panasonic” brand and trademark will be used globally. Since this decision has a “de-Panasonic” component, when the decision was drafted, President Fumio Otsubo had consulted the representative of the Matsushita family on the board of directors, and the representative of the Matsushita family responded that he did not oppose the decision.

Since Panasonic began to sell all products outside Japan and the Greater China region under the “Panasonic” brand as early as 2003, the Quasar brand, which is still used in the low-cost audio-visual equipment market in North America, has been in a state of natural elimination. The “National” used in Japan has also been suspended since 2009. As for the existence of brands such as KDK, Technics, Rasonic, and Lumix, the Japanese headquarters did not propose relevant measures and made any response at that time.

As for the Greater China region, Matsushita Electric stated that since its company names in Mainland China and Taiwan can only be registered in Chinese, and “Panasonic Electric” has gained popularity, as the only exception in the global market, Panasonic will Continue to use “Panasonic Electric” as the company’s registered name. Although the Chinese company name of Matsushita Electric does not change, in most advertisements and websites, only “Panasonic” appears, and “Panasonic” or “Panasonic Electric” are rarely used. As for Hong Kong and Macau, the Chinese name “乐声牌” proposed by the general agent Mr. Meng Minwei, the founder of Shun Hing Group, has gradually abandoned the Chinese title since 2006. In addition to the popular rice cooker products, it is still In addition to retaining the title of “Panasonic”, other household electrical appliances, stationery electronic equipment, audio-visual products, etc. have completely followed the guidelines of the Japanese head office and unified into Panasonic.

Panasonic’s brands:

  • National (Chinese name: Matsushita Electric ; Taiwan translation: International brand , Hong Kong translation:乐声牌): The brand was founded in 1922, which means “national”, which is the longest used by Matsushita Electric Company and the most famous brand in Asia. In 2003 After the implementation of the unified policy for foreign brands in Japan in 1991, only white goods in Japan continued to use this brand, and it was completely discontinued in 2009. However, many small domestic appliance companies in Japan posted the word National on some white goods that were originally labeled with Panasonic Home appliances for sale.
  • Panasonic (Chinese name: Matsushita Electric ; Taiwan translation: International brand , Hong Kong translation:乐声牌): The brand was founded in 1955. When Panasonic entered the United States, the original National brand had been registered in the United States, so this brand was created . It is now the main brand of Matsushita Electric Corporation. Before the unification of overseas brands in Japan, this brand focused on audio-visual equipment and stationery.
  • Quasar : The brand inherited by Matsushita Electric in 1974 when it purchased the home electronics division of Motorola. It was only used in electronic audio-visual products in North America. After the unified use of the Panasonic brand in the world in 2003, it was in a state of natural elimination.
  • Technics and RAMSA : It is now a special brand for DJ mixing equipment and electronic organs of Matsushita Electric Company (originally including audio, and now the audio equipment has been merged into the Matsushita Electric Matsushita Electric brand).
  • M : It is a substitute mark used when electronic parts (capacitors, etc.) produced by Panasonic are too small to bear the full brand name.
  • KDK : Air flow appliances (electric fans, exhaust fans, etc.) produced by Matsushita Electric Company. Its products are the same as National (now Panasonic). Every time a new KDK product is launched, National must have the same function and the same product It was launched because Matsushita Electric uses two brands but different market positioning to occupy two different markets: KDK targets electrical materials companies, while National focuses on households.
  • Rasonic (Chinese name:乐信牌): Originally the Hong Kong Shun Hing Group’s subsidiary Shun Hing Electric Engineering Co., Ltd., which was the general agent of Panasonic in Hong Kong and Macau , developed its own brand. In 1990, Panasonic and Shun Hing established a joint venture company Matsushita Shun Hing Mechanical and Electrical Co., Ltd. to establish the Rasonic brand, but it has no connection with Matsushita Electric.
  • JVC (Hong Kong was translated as Xingpai , Taiwanese translation: Victory ): JVC (Japan Victor Company) was established in 1927 and was a subsidiary of Victor Talking Machine Company, the leader of American gramophones and vinyl records at that time. In 1930, JVC produced phonographs and vinyl records. In 1932, JVC began producing radios. In 1939, Japan’s first TV set was exhibited. During World War II, Japanese companies severed relations with foreign partners. In 1929, most of the ownership of JVC was transferred to RCA-Victor, a joint venture between Radio Corporation of America (RCA) and Shengli Audio. Until 1953, JVC KENWOOD was owned by Matsushita Electric. Today, Matsushita Electric Company owns 24.41% of JVC KENWOOD.
  • Sanyo (Chinese name: Sanyo Electric ): On December 21, 2009, Matsushita Electric acquired a 50.27% stake in Sanyo, and Sanyo became a subsidiary of Matsushita Electric.
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