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Retro creative e-commerce: Etsy, Inc. (ETSY) (2005)

ETSY INC (NASDAQ:ETSY) is an e-commerce website for handicrafts and antiques founded in 2005. Headquartered in Brooklyn, New York, with 979 full-time employees, it is an e-commerce company. ETSY has strict regulations on the handicrafts sold: every product must be designed by the designer himself, and it must be handmade. But since 2013, Etsy began to allow sellers to outsource production and customer service, which expanded part of the seller’s revenue and also contributed to Etsy’s turnover.

etsy

Etsy, Inc. (ETSY):

ETSY is mainly engaged in original handicrafts, artworks, antiques, gems, wines, wedding supplies, etc. It is one of the fastest-growing professional e-commerce companies.

Etsy development and scale:

  • As of the end of 2014, Etsy claimed that the site had 1.4 million active sellers and 19.8 million active buyers. The total value of products sold on the website is US$1.93 billion, of which 1/3 of the business comes from overseas.
  • In 2014, the company’s revenue reached 196 million U.S. dollars, an increase of 56.4% over 2013; of which, approximately 109 million U.S. dollars came from market sales and 82 million U.S. dollars came from seller service fees, including payment operations, product priority display, shipping labels, etc.
  • The seller also pays Etsy a listing fee of 20 cents for each item displayed for 4 months; in addition to the fixed fee for each order, Etsy also takes 3%-4% of each sales as a commission.
  • From 2011 to 2014, the number of Etsy employees increased by 173%, from 251 to 685.

Etsy, Inc. (ETSY) investment:

ETSY was listed on the Nasdaq on April 16, 2015, with an issue price of US$16 per common stock. It was strongly sought after by funds. The highest price on the first day was US$35.74, and finally closed at US$30 per share, an increase of 87.5%. Recently, listed companies have seen larger gains on the first day. According to the plan, ESTY raised 250 million US dollars (actually raised 287 million US dollars). This is the largest IPO among technology companies headquartered in New York (the last largest IPO was in May 1999, barnesandnoble.com, a national book Retailer), a joint underwriter of Goldman Sachs , Morgan Stanley , Allen & Company.

Etsy is sought after by funds for its unique ideas and fields, and it is expected to continue to rise in the short term. It is recommended to intervene in light storage, and the faint-hearted can clear the position before the next treasure.

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