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Russian version of Tencent + Taobao: Mail.ru Group Limited (MLRYY)

Mail.ru Group Limited (OTC PINK:MLRYY, LSE:MAIL) was founded in 1988, formerly known as Digital Sky Technologies Limited. It was changed to its current name in October 2010. It is headquartered in Limassol, Cyprus and has 3000 full-time employees. Russian Internet Company, originally an email service company, later became a major enterprise in the Russian field of the Internet. According to a report by comScore, the website owned by Mail.ru has the most visitors in Russia and occupies the most visit time. It is the two largest in Russia One of the Internet giants (the other is Yandex , a Russian search engine company ).

Mail.ru Group Limited

Mail.ru Group Limited (MLRYY):

Mail.Ru Group is an Internet company from Russia, originally established in 1998 as an email service (hence the name), and continues to be a major participant in the Russian-speaking Internet community. As of 2013, according to comScore, Mail.ru’s own website collectively holds the largest audience in Russia and captures most of the screen time.

The Mail.Ru website reaches approximately 86% of Russian Internet users every month and the company is the top 5 Internet company based on the number of visits it has read. Mail.ru controls the second and third most popular Russian social networking sites Odnoklassniki and Moy Mir.

Mail.ru holds a minority stake in VKontakte (39.99%) and QIWI , which is an investment of the original OE (15.04%). It also has two instant messaging networks (Mail.Ru agent and ICQ), email service and Internet user website Mail.ru, and some online games.

Mail.Ru is divided into 5 departments : Email, Portal and IM (email, portal and instant messaging); Vkontakte (VK); Social Networks (social network); Online Games (online games) and Search, E-Commerce and Other Services (search and e-commerce and other services).

  1. Email, Portal and IM -Operate Mail.Ru, an email service and Internet portal; and ICQ, Mail.Ru proxy and TamTam, instant messaging services.
  2. Vkontakte -Operates the Vkontakte social network; develops applications; and provides virtual gifts and stickers, as well as online advertising services, including display and background advertising.
  3. Social Networks -operating social networks including Odnoklassniki and My World; developing applications; and providing online advertising services, including display and background advertising, and virtual gifts.
  4. Online Games -Provide online game services, such as massively multiplayer online, social and mobile games; sell virtual in-game items to users; and license games to third-party online game operators.
  5. Search, E-Commerce and Other Services – providing search engine advertising services, take-away meal (similar to the US group ) and other services.

In addition, Mail.Ru Group is also engaged in the development and support of online games and social networks; the operation of Internet payment systems; the research and development of online products; and provide hosting and online recruitment services.

In addition, Mail.Ru Group also provides database management system Tarantool; and other media projects that meet various user information needs, as well as operating MAPS.ME, which uses OpenStreetMap data to provide offline maps and navigation functions for mobile devices service.

In summary:

Mail.Ru mainly focuses on the Russian Internet market and is committed to operating a comprehensive communication and entertainment platform. It owns:

  • Russia’s leading email service and one of Russia’s largest Internet portals Mail.Ru (mail and portals have 10 billion active accounts)
  • The two largest Russian social networks VKontakte (VK) and Odnoklassniki (OK) (the social network has 90 million monthly active users)
  • Offline mobile map and navigation service MAPS.ME based on Open Street Map
  • Instant Messaging Service (ICQ) (11 million ICQ users worldwide)
  • GeekBrains, an online learning platform for developers
  • Youla, an online trading platform based on mobile location
  • It also owns 100% of the mobile game developer Pixonic (the number of social network games installed reaches 175 million)
  • Owns 100% shares of Delivery Club, Russia’s number one food delivery company

Mail.ru Group Limited (MLRYY) History:

Mail.Ru was originally owned by Port.ru. The company was founded in 1998 by Eugene Goland, Michael Zaitsev and Alexey Krivenkov, and was spun off by DataArt.

  • After that, Mail.ru’s business expanded rapidly and reached the number one market position in Russia in 2000. Due to the collapse of the Internet bubble, Mail.ru had to seek a merger partner, and therefore tried to fund the company’s expansion from 2000 to 2001.
  • In 2001, Yuri Milner, then managing NetBridge (owner of several Internet brands), persuaded entrepreneur Igor Linshits to support the merger of the Mail.ru business with NetBridge. Igor Linshits subsequently played an active role in the development of Mail.ru’s business. In terms of mergers, Milner became the CEO of Mail.ru.
  • The company began operations under its current name on October 16, 2001. Prior to this, its brand name was owned by Port.ru. It is led by Dmitry Grishin. As of 2009, its global Alexa rating is 29.
  • In 2003, Milner resigned from Mail.ru and subsequently founded another Internet company, Digital Sky Technologies (DST).
  • In 2006, Igor Linshits sold his shares in Mail.ru to Tiger Fund and Milner’s DST for more than $100 million. In September 2010, DST was renamed Mail.ru Group. Dmitry Grishin became one of the co-founders of Mail.ru Group.
  • In October 2010, Mail.ru announced plans to go public on the London stock market-a subsidiary of a company also named Mail.ru-worth more than $5 billion. The IPO will provide approximately 17% of the equity in the subsidiary. The subsidiary will include about a quarter of the group’s shares in Facebook, and shares in Russia’s two major social networking sites and Mail.ru. The company hired Goldman Sachs, JP Morgan, Morgan Stanley and VTB Capital to underwrite.
  • In March 2012, Yuri Milner resigned as Chairman and Board of Directors of Mail.ru. Dmitry Grishin was selected as a member of the board and appointed as the chairman of the board, while retaining his CEO position. There were no other changes in management or the board of directors.
  • In November 2012, Mail.Ru will stop using the Google search service and will completely migrate to use Mail.Ru’s own engine in the summer of 2013.
  • At the end of 2012, Mail.ru Group purchased the two-letter domain name My.com.
  • At the end of 2012, Mail.ru Group purchased the Ukrainian email service mail.ua and started using this domain name to register email addresses on April 23, 2013.
  • In September 2014, Mail.Ru acquired all remaining shares of Vkontakte for US$1.47 billion. Vkontakte, or VK for short, is the largest social network in Russia.
  • In February 2017, MegaFon, a Russian telecom group, acquired a 63.8% stake in Mail.Ru for US$740 million.
  • In September 2018, Alibaba announced the acquisition of 10% of Mail.Ru for a price of US$484 million.
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