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Smart home monitoring system: Arlo Technologies, Inc. (ARLO)

Arlo Technologies, Inc. (NASDAQ:ARLO) was spun off from NETGEAR in January 2018 and operated independently. It is headquartered in San Jose, California, and has 319 full-time employees (7/1/2018). It is a company that integrates intelligent cloud infrastructure and A company that combines mobile applications with various smart connected devices to change the way people experience connected lifestyles.

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Arlo Technologies, Inc. (ARLO):

Arlo Technologies’ cloud-based platform creates a seamless end-to-end connected lifestyle solution that provides users with visibility, insight and powerful means to help protect and connect with the people and things that matter most to them. Arlo enables users to monitor their environment and communicate with family and businesses in real time from any location via Wi-Fi or cellular network Internet connections.

So far, Arlo Technologies has launched several award-winning smart connected devices, including wireless smart Wi-Fi and LTE-enabled cameras, advanced baby monitors and smart security lights. In addition, Arlo’s extensive compatibility enables the platform to seamlessly integrate with third-party products and protocols.

Since launching its first product in December 2014, Arlo Technologies has sold more than 7.5 million smart connected devices. As of April 1, 2018, its smart platform has more than 1.9 million registered users in more than 100 countries around the world.

Arlo Technologies features smart devices and embodies the characteristics of a new generation of intelligent Internet of Things (“IoT”) platform: real-time connection to the Internet, software developed using artificial intelligence (“AI”) functions, including machine learning and computer vision, and a A highly fascinating mobile application through which users can manage and utilize their smart connected devices. Arlo believes that by leading a new generation of connected lifestyle platforms, the company is ready to seize opportunities in the huge and rapidly growing connected lifestyle market.

According to Gartner’s estimates, by 2021, consumer IoT terminal hardware and service spending will reach 1.8 trillion US dollars. Gartner estimates that only the global connected home monitoring market, including consumer IoT service expenditures and IoT terminal hardware expenditures, will grow from USD 45 billion in 2017 to USD 146 billion in 2021, representing a compound annual growth rate (“CAGR”) 34%. Outside the home, we have seen the adoption of cellular-enabled products in various instances, such as proximity monitoring, construction site monitoring, wildlife and outdoor trail monitoring, and event monitoring. We have also seen the demand for Arlo products and solutions from small businesses and local government agencies, and believe that these market segments represent our other growth areas. According to NPD data, in the second quarter of 2018, Arlo Technologies accounted for 48% of the US consumer network-connected camera system market .

Consumers and business owners can easily set up these smart connected devices by downloading Arlo Technologies’ mobile apps and integrating these devices into their homes and businesses, without the need for professional installation services. The Arlo application provides users with an attractive experience through real-time dynamic detection notifications and real-time streaming functions. In order to realize the full potential of the platform, users can subscribe to Arlo Smart, a paid subscription service that can add powerful AI functions to Arlo cameras and enhance user experience by providing users with actionable intelligence and rich application notifications . These Arlo Smart services are available through three subscription-based levels: Arlo Smart Premier, Arlo Smart Elite and Arlo Smart Add-On.

Arlo Technologies’ fully integrated intelligent platform provides an intuitive and engaging user experience that makes its products unique and contributes to the company’s rapid growth. According to Sensor Tower, in the first quarter of 2018, daily active users of the Arlo app divided by monthly active users was 37%. Sensor Tower’s data also showed that during the same period, the number of daily active users of the Arlo app was consistent with the median of the 500 most downloaded apps in the Apple App Store, and the user participation rate of the Arlo app was the highest The second is 6% higher. Arlo Technologies has also developed an online Arlo community where users can share Arlo video content and provide each other with tips on using Arlo devices. In 2016 and 2017, the number of unique visitors to the Arlo community website reached 1 million and 2.3 million, respectively.

Arlo Technologies believes that as the number of users and devices on the platform grows, so too will the power of the company’s platform. As the user base and community grow, more devices are connected to the company’s platform, which allows Arlo Technologies to analyze more and more data, thereby facilitating more sophisticated computer vision algorithms. Arlo Technologies hopes that these improved features will enable the company to provide users with more innovative and intelligent services and features, and the company also believes that customers will increasingly be willing to pay for subscription services to benefit from these features. Arlo Technologies believes that as awareness of the platform continues to improve, more users will seek to purchase the company’s smart connected devices and its Arlo Smart service, and join Arlo Technologies’ rapidly growing user base.

Arlo Technologies, Inc. (ARLO) investment:

Arlo Technologies, Inc. (NASDAQ:ARLO) submitted its IPO prospectus on 7/6/2018, and listed on NASDAQ on 8/3/2018. The planned issue price is US$18.00-20.00, the actual issue price is US$16, and the issue is 1021.5 10,000 shares, raised USD 163.44 million, jointly underwritten by BofA Merrill Lynch / Deutsche Bank Securities / Guggenheim Securities.

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