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Sony Corporation (1946 – )

Sony is a global electronics company and is one of the leading companies in the home appliance market. In the TV manufacturing sector, it is the third largest company in the world, following Samsung Electronics and LG Electronics, and in the semiconductor sales sector, it is ranked in the top 20 in the world.

It is a listed company on the Tokyo and New York Stock Exchanges, and its headquarters are located in Minato-ku, Tokyo. In late 1945, after World War II, Masaru Ibuka opened a radio repair shop inside a collapsed department store building in Tokyo. The following year, together with his colleague Akio Morita, he founded Sony’s parent company, Tokyo Telecom Industrial Co., Ltd. (東京通信工業株式會社).

Masaru Ibuka was a close friend and rival of Soichiro Honda, the founder of Honda. Ibuka, who traveled to the United States in the early 1950s, heard about the transistor Bell invented and signed a license agreement with Bell Labs. At the time, most American companies studied transistors used in the military. Ibukawa Morita incorporated transistors into the general communications industry.

In 1955, Japan’s first transistor radio Sony TR-55 was released. The Sony TR-72 model, launched in the same year, was exported not only to Japan, but also to Canada, Australia, the Netherlands, and Germany, and gained sensational popularity until the early 1960s. In 1956, Sony signed an advertising contract for Atchan, the main character of the cartoon, drawn by Japanese cartoonist Fuyuhiko Okabe. Later, Achan was called “Sony Boy.”

The very compact TR-63 radio in 1957 was a huge success. In 1958, Sony became the official company name. Sony is derived from the Latin word sonus for “sound” and the English slang word sonny for “boy”. Teens in the United States were enthusiastic about the TR-63 radio, and since then, sales have grown from 100,000 units in 1955 to more than 5 million units in 1968. From the late 1960s to the 2000s, TV, computer monitor, Walkman, compact disc (CD), digital audio tape, CD player disc man, laptop VAIO, and game console PlayStation were released in succession, and the electronics market Leading.

The Walkman, a portable music player that was marketed in 1979, gained popularity in the global market. The Walkman was evaluated as one of the innovative home appliances that changed the lifestyle and culture of consumers. Since then, it has expanded its business to the film, music, entertainment and finance sectors. In October 1982, the world’s first CD player, the CDP-101, was released.

CBS Records, acquired in January 1988, was renamed Sony Music Entertainment in January 1991.

In November 1989, it acquired Columbia Pictures Entertainment (renamed Sony Pictures Entertainment in August 1991).

In 1993, Sony Computer Entertainment was established, and the following year, the console game console PlayStation 1 (PS 1) was released. The PlayStation 1 set a sales record of 1 million units within six months of its launch, and became the first console game console to sell more than 100 million units. In 1995, Sony Communication Network Corporation was founded.

In October 1996, Sony China was established, and the digital still camera Cybershot (model name DSC-F1) was launched and started sales. In February 2001, it developed the world’s largest (13-inch) organic EL (Organic Electro Luminescence) display, established Sony Bank in March, and established Sony Ericsson Mobile Communication in October.

In October 2003, it introduced the upright robot ‘QRIO’. In August 2007, it developed a bio battery that generates electricity using glucose, and in November it launched the world’s first OLED TV.

In March 2008, it launched the world’s smallest full HD Handycam HDR-G21, and in October, the digital SLR camera’α (Alpha) 900′ equipped with a CMOS image sensor Exmor.

In June 2010, it launched the world’s smallest and lightest mirrorless camera’NEX’ series. In October of the same year, “Sony Internet TV” was released, which is the world’s first TV equipped with the Google TV platform.

In March 2011, it unveiled a new product called’HDR-CX700′ with a built-in projector function. In October 2015, it launched the MP-CL1, a smartphone-sized mobile projector.

In May 2018, Sony of Japan acquired a 60% stake in EMI Music Publishing for about $2.3 billion. Accordingly, Sony has added more than 2 million songs from world-class musicians owned by EMI, resulting in a total of 4.5 million songs. Subsidiaries include Sony Computer Entertainment (Game Division), Sony Music Entertainment (Music Division), Sony Pictures Entertainment (Movie Division), Sony Mobile Communications (Communication Division), and Sony Financial (Insurance, Bank Division). It has local subsidiaries in the United States, Mexico, Germany, France, the United Kingdom, Italy, the Philippines, and Slovakia.

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