Spanish fashion and perfume company: Puig, SL (1914)

Puig (Puig) is a Spanish multinational company specializing in fashion and perfume. The company was founded in Barcelona, ​​Spain in 1914 by Antonio Puig Castelló. To this day, the company is still operated by the Puig family.

Puig products are exported to 150 countries in the world, with branches in 22 countries, employing a total of 4204 domestic and foreign employees. In 2015, the company’s net income reached 1.645 billion euros and its net income reached 126 million euros.

In the field of fashion and perfume, Puig has signed cooperation agreements with high-end fashion brands such as Carolina Helena, Lena Lizi and Paco. In the field of fashion, the company is also the main shareholder of Jean-Paul Gaultier. In the perfume field, the company has also signed a cooperation agreement with Kawakubo designer brand Comme des Garçons, Prada and Valentino.


Puig, SL information:

Creation and early stage

The origin of the company can be traced back to 1914. At the time, a passion for art drove Antonio Puig Castelló to create this company. In the beginning, the company was named after its founder, namely “Antonio Puig SA” (Antonio Puig SA). From the beginning, the company has positioned its business orientation in the cosmetics and perfume fields.

In 1922, the company launched Milady (Milady, English for aristocratic women) lipstick, the first lipstick made in Spain.

In the 1840s, the company launched the Agua Lavanda Puig series. This perfume series became one of the company’s flagship products. At the same time, the company’s founder, Antonio Puig, decided to move the production plant and office building to a building on Gracia Street, which is located in the Gracia district of Barcelona.

In the following years, the founder’s four sons joined their father’s company. Although the transfer of power was carried out gradually, in the end, Antonio Puig gave the decision-making power of the company to his four sons: Antonio Jr. and Mariano specializing in the perfume sector, and Jose Maria Responsible for the new business, Anrik is responsible for the coordination of the relationship between various agencies.

International expansion

Puig’s international expansion began in 1959. At that time, the company was building a new factory in Bezos, an industrial zone in Barcelona, ​​and the company also had its first foreign branch in the United States. The establishment of the US branch was partly due to a letter from a Spanish student studying at the University of Iowa. The student felt very depressed because he couldn’t buy Puig’s lavender perfume (Agua Lavanda Puig) in the United States. Later, Puig company also confirmed this rumor.

In 1968, Puig opened a branch in Paris. At the same time, Puig also collaborated with the Spanish designer brand Paco Rabana. As a result of this cooperation, the company launched the “Carandre” fragrance for women in 1969. In 1976, Puig established a perfume factory in Chartres, France. In 1987, Puig bought Paco Fashion House.

In the process of Puig’s international expansion, a key milestone is that Puig signed an agreement with Venezuelan designer Carolina Helena in New York in the 1880s to produce and Sell ​​all perfumes of the brand. A few years later, the entire Carolina Helena fashion industry was merged into Puig.

Company name change: Puig Fashion Beauty Group

In 1997, Puig and Antonio Banderas reached an agreement. Puig is authorized to produce and be responsible for the subsequent commercial development of the “Antonio Banderas Perfume” brand. In the next few years, Puig bought Linna Lizi again, following his own development strategy of acquiring famous brands. Due to the development of commercial scale, the Puig family reorganized the company in 1999 and named it “Puig Fashion Beauty Group”. But the same company system and three product lines are retained: fashion, perfume and cosmetics.

In order to keep up with its expansion strategy, Puig acquired the Spanish company Perfumes Gal and Beautiful and Elegant. These acquisitions, as well as the acquisitions of brands such as Adolfo Dominguez, Massimo Dudi and Jano De Pravia, have consolidated Puig’s leading position in the Spanish market.

In 2002, the French fashion company Comme des Garçons (just like the male man) also joined Puig. One year later, the Italian brand Prada joined. These two companies have also become part of the Puig perfume producer list.

At the beginning of the 22nd century, the management of the company changed. Mark Puig, a third-generation member of the Puig family, became the company’s director, and he eventually became the company’s CEO in 2007, and Manuel Puig became the vice president. In 2008, the new management reached an agreement with Colombian singer Shakira to develop her perfume line.

Puig today

In 2009, Puig Fashion and Beauty Group changed its trademark again and simplified it to “Puig”.

The latest brands joining Puig are the Italian design brand Valentino (2010) and the French brand Jean-Paul Gaultier. Due to the purchase of 45% of Gaultier’s shares in the French group Hermès and 10% of Jean Paul Gaultier’s personal shares, Puig became a major shareholder of Gaultier. But Jean Paul Gaultier still controls the artistic flow of this fashion brand named after him. In 2013, Puig Fashion Beauty Group moved its French headquarters to the famous Champs Elysées in Paris.

In 2014, Puig Fashion & Beauty Group celebrated its 100th anniversary and the completion of its new headquarters. The new headquarters, called Puigta, is located in the Plaza Europe in Erospitallet de Llobregat. The tower was designed by the architect Rafael Moneo. Rafael Moneo is the winner of the Pritzker Prize and a member of the GCA Architects Association. The Prince of Asturias attended the inauguration ceremony of the new headquarters. Puigta received LEED Gold Certification for Leading Energy and Environmental Design, which recognizes the building as an environmentally friendly building. At the entrance of the tower, there is a statue created by Juan Miro, which was loaned to the Puig Fashion and Beauty Group by the Juan Miro Foundation and will be placed in Puig Tower for two years.

Enter the sailing world

The Puig family has always been closely related to sailing, especially the deceased Anric Puig, the director of Puig, who was the president of the Barcelona Yacht Show and the Royal Sailing Club of Barcelona. From 1984 to 2006, Puig was a sponsor of the Sailing Cup.

Puig was once the owner and sponsor of the sailing sport “Blue Puig”. The sailboat participated in some of the most important sailing events in the world. Among the permanent crew is Christina, the youngest daughter of King Juan Carlos I of Spain.

Since 2008, in cooperation with the Spanish Royal Sailing Club, Puig has promoted and sponsored the “Puig Bella Classic Sailing Competition”, which is held in the waters of Barcelona every July. Its main feature is that all participating boats must be traditional sailing boats or classical sailing boats. This regatta is a major event of all famous classic sailing regattas in the world.

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