WPP plc (NASDAQ: WPP, LSE : WPP) was established in 1985, is headquartered in London, full-time employees 134,413 people, is a leading global advertising and public relations company, and Omnicom , Interpublic and Publicis Groupe (Publicis Groupe SA , Euronext: PUB) collectively known as the world’s four largest advertising media companies .
WPP Group WPP plc (WPPGY):
WPP plc is a British multinational advertising and public relations company. Its main management office is located in London, England, and its administrative office is located in Dublin, Ireland. WPP Group is the world’s largest advertising communications group, with 3,000 offices in 110 countries. The business scope of WPP Group includes advertising, public relations, lobbying, media management, information, internal consulting, brand image and communication, public affairs, medical and even project communication. Revenue comes from all over the world, and the UK accounts for about 20%.
WPP Group has a series of large-scale subsidiary advertising media companies , including Grey Global Group, Burson-Marsteller, Weida Public Relations, J. Walter Thompson (JWT), Ogilvy Group, TNS (Taylor Nelson Sofres), Young & Rubicam (Young & Rubicam), Mindshare (firm), Cohn & Wolfe, etc.
WPP plc is divided into 4 departments to operate : Advertising and Media Investment Management (advertising and media investment management); Data Investment Management (data investment management); Public Relations & Public Affairs (public relations and public affairs); and Branding & Identity, Healthcare and Specialist Communications (brand and identity certification, healthcare and professional communications).
1. Advertising and Media Investment Management ——Provide advertising services; media planning and purchase, expert sponsorship and brand entertainment services.
2. Data Investment Management ——Provide brand, consumer, media and market insight, research and analysis services.
3. Public Relations & Public Affairs ——Provide corporate, consumer, financial and brand building services.
4. Branding & Identity, Healthcare and Specialist Communications -engaged in branding and identity; medical communications; and direct, digital, promotional and relationship marketing activities; the department also provides professional communications services, such as customized media and multicultural marketing; events, sports , Youth and entertainment marketing; corporate and B2B business; and media, technology and production services.
WPP is listed on the London Stock Exchange and is a constituent stock of the FTSE 100 Index. The second place of listing is on the Nasdaq. On April 14, 2018, Martin Sorrell retired 33 years after the company was founded. WPP Chairman Roberto Quarta becomes Executive Chairman until the appointment of a new CEO.
WPP Group (WPPGY) History:
- The name of the WPP Group is derived from “Wire & Plastic Products” (Wire & Plastic Products), and its predecessor was a company that produced shopping carts.
- In 1975, Martin Sorrell acquired WPP for £250,000 and began to acquire some small advertising companies.
- In 1987, WPP used most of the loan to obtain US$566 million in cash for the hostile acquisition of J. Walter Thompson and its subsidiary public relations company Hill & Knowlton, which shocked the industry.
- In 1989, WPP acquired Ogilvy & Mather for US$864 million and became the world’s largest advertising group.
- In 2000, WPP acquired the world’s seventh largest advertising company, Young & Rubicam, for US$4.7 billion.
- In 2002, WPP acquired Hakuhodo (which owns 25% of the group’s shares) and Xutong (which owns 20% of the group’s shares), which are among the top ten advertising groups in the world.
- In June 2002, WPP acquired West Bund Consulting, a local PR company in China (with a 60% shareholding in the name of Ogilvy PR).
- On July 28, 2003, WPP and Hakuhodo (WPP owns 20% of the shares) invested in Shanghai Advertising Company (WPP and Hakuhodo each accounted for 25%, and the Chinese Toho Group accounted for 50%).
- In 2003, WPP acquired the Cordiant Group (which owns Bates Advertising) for £443 million
- In 2004, WPP once again purchased the Grey Global Group of the United States and acquired Grey Global Advertising and MediaCom.
- In 2005, WPP purchased Australia’s The Communications Group and acquired the famous Australian advertising company George Patterson & Partners.
- In June 2012, WPP agreed to acquire digital advertising company AKQA for US$540 million.
- In 2013, WPP acquired Sinotrust Market Research, a leading market research and consulting company in the Chinese market.
- In March 2014, WPP agreed to acquire a minority stake in Swedish broadcaster FlowNetwork.
- In July 2015, WPP agreed to acquire a majority stake in ABS Creative, a digital healthcare organization.
- In November 2015, WPP agreed to acquire a majority stake in Essence, a global digital agency.
- In April 2018, Martin Sorrell joined the company for 33 years and retired after being accused of personal misconduct and misuse of company assets. Sorrell denied these allegations.