Coca-Cola The Coca-Cola Company (NYSE: KO) was founded in 1886 (the same year as Johnson & Johnson ) and is headquartered in Atlanta, Georgia, USA, with 100,300 full-time employees. It is the world’s largest beverage company, leader in the carbonated beverage market, and number one producer Shang, like IBM , is one of Warren Buffett’s favorite companies.
Coca-Cola is a company that everyone is familiar with. I only need to introduce the history. The company’s business is familiar to everyone. Investment research reports are everywhere. Just search for it. To be honest, China lacks such a company that everyone thinks they know very well. I am ashamed!
Coca-Cola (KO) History:
The prototype of Coca-Cola was invented by John Pemberton in a pharmacy in Georgia, which belongs to Eagle Drug and Chemical. The original Coca-Cola was just as a coca called Peng’s French Wine Coke. His appearance may have been inspired by a European coca called Mariani.
- In 1886, John Stith Pemberton, a pharmacist in Georgia, USA, originally invented a beverage formula called Pemberton’s French Wine Coca. The formula at the time contained cocaine and alcohol. When Atlanta and Fulton County in Georgia issued a prohibition on alcohol, Pemberton invented Coca-Cola, a non-alcoholic version of Pemberton’s French Wine Coca. In 1886, Coca-Cola was first sold in a pharmacy in Atlanta, and the first Coca-Cola sold for five cents. This coincides with the popularity of soda in the United States, and many people believe that soda is good for the body. Pemberton himself claimed that Coca-Cola cures many diseases, including morphine addiction, indigestion, neurasthenia, headache and impotence. On May 29 of the same year, Pemberton also advertised for Coke in Atlanta Magazine for the first time. Coca-Cola was originally sold as a drug. In its first year of opening, the Coca-Cola Company sold only 400 bottles of Coca-Cola.
- In 1887, Pemberton sold a portion of its equity to Asa Candler, after which Isa Candler established Coca-Cola Corporation.
- In 1892, Isa Kedler established the current Coca-Cola Company.
- On March 12, 1894, Coca-Cola was first sold in bottles. Fifty years after Coca-Cola was launched, Coca-Cola has become a symbol of the United States.
- In 1903, Cocaine no longer contained in the ingredients of Coca-Cola.
- In 1915, the Coca-Cola curve bottle was invented by Alexander Samuelson, called Hobble skirt.
- In 1921, Harrison Jone, vice president of Coca-Cola, invented the six cans of Coke bottles in a box.
- In 1926, the Coca-Cola Company first adopted radio advertising.
- In 1941, Coca-Cola used “Coke” in an advertisement for the first time.
- In 1955, Coca-Cola was first sold in cans.
- In 1979, Coca-Cola returned to China after a lapse of 30 years.
- In 1985, Coca-Cola in plastic bottles came out.
- In 2008, Atlantic Industries, a wholly-owned subsidiary of The Coca-Cola Company, plans to acquire Huiyuan, a Chinese juice beverage company, for US$2.4 billion.
- On March 18, 2009, the Ministry of Commerce of China prohibited Coca-Cola from acquiring Huiyuan on the grounds of violating China’s Anti-Monopoly Law.
- On March 21, 2010, Coca-Cola’s 2009 sales in the UK increased by 47.5 million pounds, with an annual turnover of 1.011 billion pounds, making it the first brand in the UK to have a retail sales exceeding 1 billion pounds. The Grocer surveys the top 100 British brands every year.
- Returning to the Myanmar market on June 14, 2012, the Coca-Cola Company ended its business in Myanmar in 1962. Currently, only a few countries have not opened up Coca-Cola imports due to various factors.
- The Coca-Cola Company announced on May 6, 2014 that brominated vegetable oil will no longer be added to all beverages.