The world’s largest cosmetics company: L’Oréal SA (LRLCY) (1909)

L’Oréal SA (OTCMKTS:LRLCY, Euronext:OR) was founded in 1909 and is headquartered in Paris, France. It has 78,600 full-time employees (2014). It is the world’s largest cosmetics company. Combine beauty and participate in many important fashion and entertainment events around the world.

LOrC3A9al Group

L’Oréal Group (LRLCY):

L’Oréal Group is a leader in the world’s cosmetics industry. Its business scope covers more than 150 countries and regions. It has 283 branches, 42 factories, more than 100 agents and more than 70,000 employees worldwide. Headquartered in a French multinational company, it is also one of the Fortune Global 500 companies.

History of L’Oréal Group:

  • L’Oréal was founded in 1909 by French chemist Eugene Schweira. At that time, he received the support of the consortium to develop a hair dye called Auréale. On July 31, 1919, Eugene Schweira registered his own company under the name of Société Française de Teintures Inoffensives pour Cheveux (Société Française de Teintures Inoffensives pour Cheveux), which later became L’Oreal.
  • At the beginning of the company’s establishment, there were only three chemical researchers. By 1950, it had reached 100, and today it has 2,000. At present, L’Oréal has more than 500 brands distributed in hair, personal care and cosmetics. In March 2006, it acquired the British Body Shop for 652.3 million pounds.
  • In 1974, L’Oréal reached an equity cooperation agreement with Nestlé of Switzerland, which was approved by the French government. Bettencourt and Nestlé hold 31.0% and 29.6% of L’Oreal respectively, for a total of 60.6%.
  • On August 14, 2013, L’Oréal proposed a comprehensive acquisition to the controlling shareholder of Meiji. The purchase price per share was 6.3 yuan, and the total purchase price was about 6,538,700,000 yuan. Meiji, known as the “first share of facial masks” in mainland China, is a mainland skin care company, mainly engaged in the research and development and production of facial masks and other skin care products. Its turnover in the 2012-2013 fiscal year reached HK$1.55 billion (about NT$6 billion). yuan).
  • On February 12, 2014, L’Oreal SA agreed to buy back 8% of Nestlé’s shares for 6 billion euros (8.2 billion US dollars). L’Oréal will pay 3.4 billion euros in cash to buy 27.3 million shares held by Nestlé. At the same time, it sold a 50% stake in Nestlé’s Swiss dermatological product joint venture Galderma to Nestlé in exchange for 21.2 million shares worth 2.6 billion euros. , Nestlé’s stake in L’Oréal will fall from 29.4% to 23.29%, and the stake in the Bedengou family will increase from 30.6% to 33.31%.
  • On July 23, 2016, L’Oreal spent US$1.2 billion (approximately HK$9.38 billion) in cash to acquire US cosmetics brand IT Cosmetics.

Important awards from L’Oreal Paris:

  • On December 17, 2001, the “Financial Times” announced that a survey conducted by PricewaterhouseCoopers in 65 countries around the world revealed that L’Oréal Group is considered the most respected French company.
  • In early 2002, L’Oréal was named one of the “Top Ten European Employers” by Fortune (European Edition).
  • In November 2002, L’Oréal Group won the “2002 European Best Multinational Enterprise Achievement Award” selected by The Economist Intelligence Unit.
  • In March 2003, L’Oréal Group jumped from 52nd in 2001 to 23rd in 2002 in the annual ranking of the world’s most admired companies published by Fortune magazine, and ranked first among French companies.
  • On July 14, 2003, “Business Week” announced the global top 1000 by market value. With a market value of 49 billion US dollars, L’Oréal rose from 74th to 67th in the previous year.
  • On July 21, 2003, “Fortune” magazine announced the new Global 500 (ranked by sales). L’Oréal ranked 373th, a 42 place increase from the previous year, making it one of the companies with the largest increase in ranking.
  • On August 4, 2003, “Business Week” announced the world’s 100 most valuable global brands, L’Oréal ranked 47th, with a brand value of US$5.6 billion, an increase of 10% from 2002, and ranked fifth on the growth list .

The brands of L’Oréal Group in Paris:

Professional products

  • L’Oréal Technique
  • L’Oréal Professionnel, including ARTec and Innate
  • Kérastase (Kérastase, founded by L’Oreal in 1964)
  • Kéraskin Esthetics, founded by L’Oreal in 2007, focuses on skin care.
  • Matrix Essentials, founded by Arnie Miller in 1980, was acquired by L’Oréal in 2000.
  • Mizani, founded in 1991, was acquired by L’Oréal in 2001.
  • PureOlogy Research, founded in 2001, was acquired by L’Oréal in 2007.
  • Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960, was acquired by L’Oreal in 1993.
  • Shu Uemura Art of Hair

L’Oreal counter brand

  • Lancôme
  • Biotherm
  • Yves Saint Laurent
  • Giorgio Armani
  • Cacharel
  • Diesel
  • Maison Martin Margiela
  • Viktor & Rolf
  • Ralph Lauren Polo Ralph Lauren
  • Kiehl’s Kiehl’s
  • The Body Shop
  • Shu Uemura
  • Stella McCartney
  • Clarisonic
  • Paloma Picasso
  • Drakkar noir
  • Urban Decay
  • Yue Sai
  • Helena Rubinstein
  • IT Cosmetics

Popular products

  • L’Oréal Paris
  • Ombrelle
  • Garnier
  • Maybelline (Maybelline)
  • SoftSheen-Carson
  • Créateurs de Beauté
  • Essie

Open cosmetics

  • Vichy
  • La Roche Posay
  • Inneov
  • Skinceuticals
  • Roger&Gallet
  • Sanoflore
  • Dermablend
  • EM Michelle Phan
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