The world’s largest luxury goods group: LVMH (LVMHF) (1923)

LVMH Moët Hennessy Louis Vuitton SE (known as LVMH) (OTC: LVMHF, Euronext: MC), full name: Moët Hennessy-Louis Vuitton Group, founded in 1923, headquartered in Paris, France, with 136,633 full-time employees, is a European multinational luxury goods conglomerate and a subsidiary of Christian Dior .

LVMH logo


LVMH was established in 1987 by the merger of fashion brand Louis Vuitton and Moet Hennessy, and Moet Hennessy was acquired by champagne manufacturer Moet Hennessy in 1971 and Cognac manufacturer Hennessy to make. The group controls approximately 60 subsidiaries, each of which manages a small number of highly prestigious brands. These subsidiaries usually operate under independent management. One of the oldest brands is Châteaud’ Yquem, the wine producer, whose origins can be traced back to 1593.

The luxury goods group Christian Dior is the main holding company of LVMH, owning 42.38% of its shares and 59.01% of the voting rights. Bernard Arnault, Dior’s major shareholder, is the chairman of these two companies and the CEO of LVMH.

Arnault has successfully integrated various well-known aspiring brands into the group, which has inspired other luxury goods companies to follow suit. Therefore, the French conglomerate KERING (Kering, formerly PPR) and Switzerland’s Richemont (Richemont) also created an extended portfolio of luxury brands. The company is an integral part of the Euro Stoxx 50 stock index.

LVMH (LVMHF) History of LVMH Group:

  • In 1987, Moët Hennessy and Louis Vuitton merged to form LVMH, laying the embryonic form of a luxury empire. Arnault also substantially increased its holdings of LVMH shares through Dior, with the intention of gaining control of LVMH with minimal investment. His behavior aroused strong dissatisfaction from the management at the time, but the stock market crash in 1989 helped him realize his ambitions. In more than a year, he increased his holding of LVMH shares to 44% at a low price and quickly replaced the original management. And establish LVMH’s ambition to be the world’s largest luxury goods group. Today, the group has more than 100,000 employees and more than 60 brands under its umbrella, making it the largest boutique group in the world today. The main business of the group includes the following five areas: wine and spirits, fashion and leather products, perfume and cosmetics, watches and jewelry, and boutique retail.
  • According to data from the 2013 LVMH Interim Results Report, sales in Hong Kong dollar invoices amounted to 1.096 billion Euros, which is equivalent to approximately 11.84 billion Hong Kong dollars (the same below), a 40.8% increase year-on-year.
  • De Beers Diamond Jewellers was established in 2001 and is independently managed and operated by the world’s largest boutique group LVMH (LVMH) and the internationally important diamond mining and marketing company De Beers SA.
  • In 1996, LVMH acquired nearly 60% of DFS shares in Charles Feeney and corporate lawyer Alan Parker at a high price of US$2.47 billion. Robert Miller still retains 38.75% of the shares held by him.
  • On October 24, 2010, LVMH Group purchased 14.2% of the shares of Hermes Group, which is equivalent to holding 15.016,000 shares of Hermes. If it successfully converts its holding of about 3 million Hermes convertible derivatives into ordinary shares, its The total shareholding will increase to 17.1%, equivalent to 18.07 million shares, and the total “shareholding” price will be as high as 1.45 billion euros (2 billion US dollars). LVMH continues to increase its holdings of Hermes, to 22.3%. In July 2013, it increased its holdings of Hermes shares to 23.1%.
  • On March 8, 2011, LVMH will issue 16.5 million shares of the company. Pay 152.5 million shares or 50.4% of Bvlgari shares held by the Bvlgari family, involving 1.87 billion euros. LVMH also proposed a comprehensive acquisition from Bvlgari minority shareholders at a price per share. 12.25 euros, involving up to about 3.7 billion euros (about 40.56 billion Hong Kong dollars) After the transaction is completed, the Bvlgari family will be the second largest shareholder of LVMH with 3.5% of the shares.
  • On April 25, 2012, L Capital, an investment fund under LVMH, has purchased 10% of Ochirly’s shares in conjunction with CITIC Industrial Fund. The investment involves US$200 million, and the point is that L Capital holds shares in a mainland company for the first time, which indirectly represents the French LVMH Group’s first purchase of a Chinese fashion brand.
  • On February 21, 2013, LVMH stated that it had bought a small amount of shares in French design company Maxime Simoens.
  • On July 9, 2013, LVMH spent up to 2 billion euros (about 20 billion Hong Kong dollars, or about 2.58 billion US dollars) to acquire an 80% stake in Loro Piana, an Italian cashmere clothing manufacturer, and the family of the founders of Loro Piana will hold the remaining 20% Equity, the company is expected to have a turnover of about 700 million euros (about 7 billion Hong Kong dollars, or about 89776 million US dollars) this year, with the Asian market accounting for about 30%. There are 7 branches in Hong Kong.
  • On September 21, 2013, LVMH issued a statement announcing that the acquisition of a majority stake in the British luxury shoe designer brand Nicholas Kirkwood will become the brand of LVMH Fashion Group, the fashion department of LVMH.
  • On September 26, 2013, LVMH issued a statement announcing the acquisition of a minority stake in the up-and-coming designer Jonathan William Anderson, the fashion brand JW Anderson of the same name.
  • On April 15, 2014, LVMH acquired a 30% stake in Giuseppe Zanotti Design, a brand under the Italian boutique footwear group Vicini SpA, through its private equity funds L Capital Management and L Capital Asia.
  • On April 29, 2014, LVMH, through its private equity fund L Capital Asia, spent US$100 million to acquire more than 90% of the shares of Crystal Jade, which is in 9 countries and regions including Singapore, China, Hong Kong and the United States. 129 restaurants were opened. Sales in 2013 were approximately US$250 million.
  • On October 4, 2016, Moët Hennessy-Louis Vuitton Group spent 640 million euros (approximately US$716.16 million) to acquire German premium luggage manufacturer Rimowa from Dieter Morszeck, the grandson of the founder of Rimowa. 80% equity.
  • On February 3, 2017, Moët Hennessy-Louis Vuitton Group and Italian eyewear manufacturer Marcolin jointly established a joint venture company to design and produce glasses from the city. At the same time, Moët Hennessy-Louis Vuitton Group will acquire Marcolin 10% equity of the group.
  • On October 26, 2019, LVMH stated that it was seeking to acquire Tiffany .

LVMH (LVMHF) brand of LVMH Group:

  • Wines and spirits

    • Moët & Chandon (Moët & Chandon): Founded in 1743, the main champagne.
    • Dom Pérignon (Dom Pérignon): Founded in the 18th century, the main champagne.
    • Veuve Clicquot: Founded in 1772, the main champagne is.
    • Krug: Founded in 1843, the main champagne is.
    • Mercier Champagne (Mercier): Founded in 1858, the main champagne.
    • Ruinart (Ruinart): Founded in 1729, the main champagne.
    • Château d’Yquem (Château d’Yquem): Founded in 1593, the main high-end wine.
    • Hennessy (Hennessy): Founded in 1765, the main cognac.
    • Glenmorangie (Glenmorangie): Founded in 1843, the main Scotch whisky.
    • Ardbeg (Ardbeg): Founded in 1798, the main Scotch whisky.
    • Domaine Chandon (California): Founded in 1973, the main business is sparkling wine and California wine.
    • Bodegas Chandon (Argentina): Founded in 1959, the main business is sparkling wine and Argentine wine.
    • Domaine Chandon (Australia) Green Point: Founded in 1986, the main business is sparkling wine and Australian wine.
    • Cloudy Bay (Cloudy Bay): Established in 1985, the main business is New Zealand wine.
    • Cape Mentelle (Cape Mentelle): Founded in 1977, the main Australian wine.
    • Newton (Newton): Founded in 1977, the main California wine.
    • Terrazas de los Andes (Terrazas de los Andes): Founded in 1999, the main wine.
    • Snow Tree (Belvedere): Main Vodka
    • 10 Cane: Founded in 2005, the main business is rum
    • Wenjun Wine: Established in 1951, the main Chinese liquor
    • Cheval des Andes (Cheval des Andes): Founded in 1999, the main business is Argentine wine
    • Numanthia: main Spanish wine
    • Moet Hennessy Diageo Fine Wines Hong Kong Limited
  • Fashion and leather products

    • Louis Vuitton (Louis Vuitton): Founded in 1854, the main leather products, clothing, shoes, watches, jewelry, textiles and writing supplies.
    • Christian Dior (Brand) (Christian Dior): Founded in 1947, it is mainly engaged in high-end custom uniforms, ready-to-wear, shoes, leather products and accessories.
    • LOEWE: Founded in 1846, it is mainly engaged in leather products, ready-to-wear, silk jewelry and perfumes.
    • Céline: Founded in 1945, it is mainly engaged in ready-to-wear, leather products, shoes, accessories and perfumes.
    • Berluti (Berluti): Founded in 1895, the main footwear.
    • Kenzo Takada (Kenzo): Established in 1970, the main business is ready-to-wear, leather products, shoes and accessories.
    • Givenchy (Givenchy): Founded in 1952, the main high-end custom uniforms, ready-to-wear, shoes, leather products and accessories.
    • Marc Jacobs (Marc Jacobs): Founded in 1984, the main men’s and women’s clothing, leather products, accessories and perfume.
    • Fendi: Founded in 1925, it is mainly engaged in ready-to-wear, leather products, accessories and perfumes.
    • StefanoBi (StefanoBi): Founded in 1991, the main footwear.
    • Emilio Pucci (Emilio Pucci): Founded in 1947, the main clothing and accessories.
    • Thomas Pink (Thomas Pink): Founded in 1984, the main business is shirts, ties and apparel products.
    • Donna Karan: Founded in 1984, it is mainly engaged in men’s and women’s ready-to-wear, children’s clothing and apparel products.
    • Nowness: Founded in 2009, the main online boutique magazine
    • Loro Piana:
    • JW Anderson
    • Nicholas Kirkwood
    • Maxime Simoens
    • Rimowa: Founded in 1898, a manufacturer of high-end luggage
  • Perfume and cosmetics

    • Christian Dior (Parfums Christian Dior): Founded in 1947, the main perfume, cosmetics and skin care products.
    • Guerlain: Founded in 1828, its main business is perfumes, cosmetics and skin care products.
    • Cha Ling L’esprit Du Thé (Cha Ling L’esprit Du Thé): Developed by LVMH Research, officially launched on the market in January 2016, mainly engaged in skin care, body, perfume, indoor fragrance, ancient tree tea, tea sets.
    • Givenchy (Parfums Givenchy): Founded in 1957, the main perfume, cosmetics and skin care products.
    • Kenzo Parfums (Kenzo Parfums): Founded in 1988, the main perfume, bath series and skin care products.
    • Laflachère: Founded in 1987, it is mainly engaged in hygiene, beauty and household cleaning products.
    • BeneFit Cosmetics: Founded in 1976, it is mainly engaged in cosmetics, beauty and skin care products.
    • Fresh: Founded in 1991, it is mainly engaged in skin care, body, perfume, cosmetics and candles.
    • Make Up for Ever: Established in 1984, it is mainly engaged in makeup artist-specific products and general consumer cosmetics.
    • Acqua di Parma: Founded in 1916, it is mainly engaged in perfumes and colognes.
    • Perfumes Loewe: Founded in 1972, the main perfume is.
    • Sephora (Sephora)
  • Watches and jewelry

    • Bulgari: Founded in 1884,
    • TAG Heuer: Founded in 1860, it is mainly engaged in watches and timers.
    • Zenith: Founded in 1865, it is mainly engaged in watches and timers.
    • Hublot: Founded in 1980, it is mainly engaged in watches and timers.
    • Dior (Dior): Founded in 1975, the main business is watches and writing supplies.
    • Fred (Fred): Founded in 1936, the main business is jewelry, top jewelry and watches.
    • Chaumet: Founded in 1780, it is mainly engaged in jewelry, top jewelry and watches.
    • De Beers (De Beers): Founded in 1888, the main sales of diamonds and top jewelry
  • Boutique retail

    • DFS Galleria: Founded in 1961, it is mainly engaged in the sale of duty-free goods.
    • Miami Cruiseline Services: Founded in 1963, it is mainly engaged in the sale of duty-free cruise ships.
    • Sephora (Sephora): Founded in 1969, its main business is perfume, cosmetics, skin care products and beauty products.
    • Sephora ( Founded in 1999, it is mainly engaged in online sales of perfumes, cosmetics, skin care products and beauty products.
    • Le Bon Marché: Founded in 1852, the main department store merchandise, Franck & Fils store, La Grande Epicerie de Paris.
    • Samaritaine: Founded in 1870, the main department store merchandise.
  • Other areas

    • Groupe Les Echos: Les Echos, Investir, Classica, Radio Classique
    • Jardin d’Acclimatation
    • Royal Van Lent
    • Starboard Cruise Services.Inc
    • Cova
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