Mondelez International, Inc. (NASDAQ: MDLZ) was founded in 2000, with a history dating back to 1903, headquartered in Deerfield, Illinois, USA, with 104,000 employees worldwide, and operations in 170 countries and regions. It was a spin-off of the original Kraft in 2012 and inherited the original Kraft Foods global snack business.
Kraft Foods (the first food company in the United States and the second largest food company in the world) was split into two independent listed companies in October 2012. The North American grocery business followed the name of Kraft Foods- Kraft North American Grocery ( with the card The new company after the merger of Kraft North American Grocery and Heinz- Kraft Heinz went public on July 6, 2015, and the original Kraft North American Grocery was delisted ) and the snack business for the global market has a new name-Mondelez International (Mondelēz International).
Mondelez is the world’s leading manufacturer of chocolate, biscuits, chewing gum, candies, coffee and solid beverages. It owns many consumers’ favorite and well-known brands, such as Yikoulian Chocolate, Oreo Biscuits, Taiping (Soda Biscuits) , Maxwell Coffee, Fun Duoduo Biscuits, Youguan Biscuits, Xian Fun, Le Zhi, Prince, He Shi (chewing gum), Xuanmai (sugar-free chewing gum) and Guozhen etc.
Mondelez International History:
- Maxwell Coffee was born in 1892, and it was first listed in China in 1984;
- In 1903, James L. Kraft started a cheese wholesale business in Chicago, USA, and founded Kraft Foods;
- In 1924, Kraft Foods went public, during which it acquired other companies and expanded into non-food businesses;
- In 1927, the Hers brothers in the United Kingdom established the Hers brand; in 1996, Hers landed in the Chinese market;
- In 1934, the Lezhi Biscuit brand was born;
- In 1957, Guozhen was born in the United States; in 1986, Guozhen entered the Chinese market;
- In 1963, Quduoduo cookies were born;
- In 1984, Kraft Foods entered the Chinese market;
- In 1986, Yikoulian brought toffee to China for the first time;
- In 1988, Philip Morris , the predecessor of Altria Group (Altria), acquired Kraft Foods;
- In 1988, Lezhi Crackers entered the Chinese market;
- In 1989, Philip Morris merged its General Foods (General Foods) and Kraft into Kraft General Foods;
- In 1989, Taiping crackers were listed in Hong Kong;
- In 1996, “Oreo” entered the Chinese market;
- In 2000, Philip Morris bought Nabisco before joining Kraft Foods;
- In 2005, Stride was born in the United States;
- In July 2007, Kraft Foods acquired the biscuit business of rival Danone;
- In January 2007, Kraft Foods became independent from Altria Group;
- In 2008, launched Youguan products;
- In January 2010, Kraft successfully acquired Cadbury and became the world’s largest confectionery producer;
- As of the end of 2011, Kraft has 126,000 employees worldwide, has operations in more than 80 countries, its products are sold in 170 countries, and it has 220 manufacturing plants worldwide;
- In October 2012, Kraft Foods was split into two independent operating organizations, the global snack business and the North American grocery business. Mondelez International owns the snacks and food brands of the original Kraft Foods;
- In August 2015, billionaire activist investor William Ackman (William Ackman) has bought about $5.5 billion worth of Mondelez International (Mondelez International) stock, the market expects Ackman’s move to try to promote The Cadbury chocolate and Oreo cookie manufacturer managed to increase profit or sell at a price;
- On May 11, 2018, Mondelez announced that it had agreed to acquire Tate’s Bake Shop for US$500 million.