“The Wall Street Journal” (The Wall Street Journal, abbreviation: WSJ) is a daily newspaper that focuses on financial and commercial reporting. It was founded in 1889 and belongs to the Dow Jones Company under News Corporation . The daily newspaper is the largest circulation newspaper in the United States. In March 2013, the circulation reached 2.4 million copies (including electronic subscriptions). The main competitor is the London-based Financial Times .
The Chinese version of The Wall Street Journal is usually published from Monday to Friday. Closed on weekends and holidays, if there is important news, a few articles will be published.
In the early days of its founding, the “Wall Street Journal” had a very narrow distribution range and did not develop its own style for a long time. It was not until 1931 that Barney Kilger became the editor-in-chief of the newspaper that the Wall Street Journal officially entered a golden period of development and growth. During his tenure, the editor-in-chief carried out a large-scale reform of the newspaper. The contents included: reporting commercial information in plain language without affecting the expression; providing detailed reports on news from the government; avoiding difficult and obscure commercial Terminology and jargon; expand the scope of coverage, not only in the economic field, etc. These reform measures established the consistent style of the Wall Street Journal in its later development. When Kilger died, the newspaper had an average daily circulation of more than 1 million copies and became a major national newspaper, having a huge and continuous impact on the business and financial fields in the United States and the world.
The reporting style of The Wall Street Journal is known for its seriousness. In the editing, the traditional three colors of black, white and gray were always used. It was not until 1991 that a small amount of color appeared in the advertising section. Most of the newspaper reports are written in text, with few photo news, which is in sharp contrast to the lively and famous “USA Today”. The Wall Street Journal has always been the highest-end newspaper in the United States, with an average annual household income of its readers of US$150,000.
The Wall Street Journal is known for its in-depth reports and is very cautious in the choice of subject matter. The average period for reporters of the newspaper to choose topics is six weeks. In 1999, the “Columbia News Review” selected “21 Best American Newspapers in the 21st Century”, and the “Wall Street Journal” ranked third because of “the high quality and excavating spirit maintained by its investigative reports.” By the end of 2004, the daily circulation of the Wall Street Journal was approximately 1.8 million copies.
Usually “Wall Street Journal” has 96 pages, mainly including the following parts:
- Part 1: U.S. features, international business news, U.S. political and economic reports
- Part 2: Reports in the fields of health, media, industry, and technology
- Part Three: Financial Management and Investment, International Financial Market Analysis
- Part 4: Personal Investment, Cultural Reports (printed from Tuesday to Thursday)
- Part V: Various consultations, including real estate, tourism, etc. (printed on Friday)
On May 2, 2007, News Corporation acquired Dow Jones for $60 per share. Clarence W. Barron, who controls 60% of the voting rights, agreed.